The mobile unified communications market is expected to experience significant growth over the forecast period owing to the advent of technologies such as Voice over Internet protocol (VoIP), Session Initiation Protocol (SIP) trunking, and Web Real-Time Communication (WebRTC). Key industry verticals served by mobile unified communications include healthcare, telecom & IT, media & entertainment, BFSI, transportation & logistics, retail, and healthcare.
Low cost of ownership, growing initiatives by market players to gain competitive advantage, increased demand for optimized workflows, and shift towards trends such as virtualization of workforce & BYOD are the key factors expected to drive the mobile unified communications market. Lack of interoperability among vendor products, ambiguity in financial returns, and increasing security concerns are expected to inhibit the mobile unified communications industry growth. Surge in requirements for robust security software, growing demand for enterprise agility, managed services, and social media for business practices are some of the factors expected to open up new opportunities for market growth over the forecast period.
The mobile unified communications market can be segmented on the basis of end use, deployment type services, and solutions. End use industries catering to the services offered by the market include enterprises and SMBs. Based on deployment type, the market can be bifurcated into cloud-basedand on-premise. Services can be classified as consulting, training & support, implementation & integration, managed services, and consulting. The solutions include voice solutions, conferencing, content & collaboration, and unified messaging.
Leading players have emphasized on developing solutions that cater to organizations of all sizes. For instance, in February 2014, Alcatel Lucent introduced new cloud based enterprise communication solutions for both medium & small sized businesses. Key players offering mobile unified communications solutions include Alcatel Lucent, NEC, Genband, Ericsson, Microsoft Corporation, Cisco Systems, Avaya Inc, and Mitel.
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