Organic Rice Protein Market (2024 - 2030) Size, Share & Trends Analysis Report By Product (Rice Protein Isolate, Rice Protein Concentrate), By Application (Sports & Energy Nutrition, Dairy Alternatives), By Region, And Segment Forecasts

Organic Rice Protein Market Size & Trends

The global organic rice protein market size was valued at USD 69.5 billion in 2023 and is projected to grow at a CAGR of 12.9% from 2024 to 2030. The organic rice protein market is driven by rising demand for plant-bases proteins, health & wellness trends, and growth of sports nutrition. Organic rice proteins are plant-based proteins extracted from rice. Rice proteins are a great option for individuals following workout routines and are rich in carbohydrates, making them a valuable plant-based source.

The global organic rice protein market is driven by several key factors, including the increasing consumer demand for plant-based protein sources, particularly among those adopting vegetarian, vegan, and flexitarian lifestyles. The appeal of organic products has led to a growing preference for organic rice protein due to its perceived health benefits, environmental sustainability, and avoidance of synthetic chemicals and genetically modified organisms (GMOs). Organic rice protein is also high in protein and contains essential amino acids, making it a complete protein source that is allergen-free and suitable for individuals with dietary restrictions or allergies.

The market is further driven by the growing trend towards health and wellness, as consumers seek nutrient-dense foods and protein supplements to support muscle recovery and overall health. The shift towards clean-label products has also contributed to the growth of the organic rice protein market, as consumers increasingly opt for products with natural and organic sources. Furthermore, organic agricultural practices enhance soil health, biodiversity, and environmental sustainability, making organic rice protein an attractive option for environmentally conscious consumers.

The unique characteristics of organic rice protein, such as its high nutritional value and hypoallergenic properties, have also contributed to its popularity. Rice protein is packed with vitamin E, amino acids, ferulic acid, starch, and allonation elements, which aid in preserving the well-being of the body and skin. It can substitute both whey and soy-based types of additives and is rich in amino acids such as ethos, cysteine, and methionine. Moreover, rice protein has been shown to reduce blood sugar levels and assist in losing belly fat, making it an attractive option for those looking for a natural and nutritious protein source.

Product Insights

Rice protein isolates accounted for the largest market revenue share of 50.6% in 2023. Segment growth is presently driven by enhanced consumer knowledge on the demand product’s health implications including anti-cholesterol and antioxidant qualities. Lactose-intolerant consumers use rice protein isolates in infant food and beverages as it improves lean body mass and positively affects the growth of skeletal muscles.

Rice protein concentrate is expected to register the fastest CAGR of 11.3% during the forecast period. Rice protein concentrates generally tend to be a more affordable option, making them more accessible to a wider range of consumers. Concentrates can be incorporated into a variety of food and beverage product due to their functional properties.

Application Insights

Sports & energy nutrition dominated the market with a revenue share of 91.1% in 2023. Athletes and fitness enthusiasts are increasingly seeking plant-based protein alternatives to traditional animal-based supplements. Organic rice protein stands out as a readily available, high-quality source with an excellent amino acid profile, including BCAAs essential for muscle recovery and growth. This plant-based protein offers several functional benefits, including muscle building, improved performance, and weight management, making it an attractive option for athletes.

Meat analogues & extenders are projected to experience the fastest growth of 13.0% over the forecast period. The growth is due to growing global interest in plant-based diets, fueled by concerns about animal welfare, environmental impact, and personal health. Organic rice protein offers a sustainable and ethically sourced alternative to animal protein in meat substitutes. Manufacturers are experimenting with various rice protein formulations and blends with other plant proteins such as pea or soy to create more realistic and favorable meat substitutes, further driving the market growth.

Regional Insights

North America organic rice protein market dominated the global organic rice protein market in 2023, accounting for a revenue share of 49.5%. Progress in technology, as well as the pace of new product uptake in the area, are expected to be key factors in driving up demand in the region. Manufacturers are developing a wider variety of organic rice protein products, including powders, bars, shakes, and even incorporating it into baked goods. This caters to the growing demand for convenient and delicious protein sources in this region.

U.S. Organic Rice Protein Market

The U.S. dominated the North America organic rice protein market in terms of revenue share in 2023 owing to consumers are increasingly interested in healthy and sustainable food options. Organic rice protein is seen as a hypoallergenic, gluten-free, and easily digestible protein source. Athletes are seeking plant-based protein options that support muscle recovery and performance.

Europe Organic Rice Protein Market

Europe organic rice protein market is expected to grow at the fastest CAGR of 14.0% over the forecast period. Europe has stricter organic certification standards. This emphasis on organic practices resonates with European consumers who prioritize sustainability and ethical production. European manufacturers are creating innovative organic rice protein products such as powders, bars, and functional blends. This caters to busy lifestyles and the desire for delicious protein options.

Organic rice protein market in the UKis poised for rapid growth as consumers become increasingly health-conscious and enthusiastic about organic and natural products. As a result, organic rice protein, a clean and minimally processed protein source, is likely to resonate with health-aware individuals. The influence of social media on consumers will also play a key role in driving awareness and interest in organic rice protein among this demographic.

Asia Pacific Organic Rice Protein Market

Asia Pacific organic rice protein market is anticipated to witness significant growth due to rising demand for plant sourced protein. The plant-based organic rice protein has a competitive edge as it caters to the growing demand for clean and morally appealing alternatives to animal-based proteins. Consumers are becoming increasingly discerning, requiring transparency on product labels, seeking information on ingredients, origins, and manufacturing processes. As a result, companies must be prepared to provide detailed product information to meet this heightened level of customer scrutiny.

China organic rice protein market held a substantial market share in 2023, driven by the growing demand for nutritious and eco-friendly food products among Chinese consumers. The Chinese government’s support for organic agriculture and rural development initiatives is expected to further propel market growth. Moreover, China’s vast arable land and favorable climate create ideal conditions for large-scale organic rice cultivation, positioning the country as a key player in the industry’s expansion.

Key Organic Rice Protein Company Insights

Some of the key companies in the organic rice protein market includeAxiom Foods, Inc.; RiceBran Technologies; ChemPoint; and Golden Greens Organic Ltd.; among others. Prominent market participants are competing on innovation, cost, and market penetration.

• Axiom Foods is the one of the largest manufacturers and distributors of organic, chemical-free, and allergen-friendly rice protein. The company’s patented Oryzatein Whole Grain Brown Rice Protein is suitable for various food and beverage applications. The company prioritizes quality, innovation, and sustainability, meeting international certifications.

• RiceBran Technologies is a producer of organic rice protein and value-added rice-based ingredients. The company leverages its rice processing expertise to create sustainable, high-quality products for food, feed, and nutraceutical industries. Its organic rice protein offers a complete amino acid profile, catering to the growing demand for plant-based protein sources.

Recent Developments

• In June 2024, Bioway Organic Group Limited reported that textured pea protein experienced a surge in popularity as a plant-based protein option, driven by its nutritional benefits and versatility. The trend was fueled by growing demand for plant-based diets and alternatives to animal-based proteins, leading to increased adoption of refined pea protein.

Organic Rice Protein Market Report Scope

Global Organic Rice Protein Market Report Segmentation

This report forecasts volume and revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global organic rice protein market report based on product, application, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030, Volume in Tons)

  • Rice Protein Isolate

  • Rice Protein Concentrate

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030, Volume in Tons)

  • Sports & Energy Nutrition

  • Bakery & Confectionery

  • Meat Analogues & Extenders

  • Dairy Alternatives

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030, Volume in Tons)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia