The global rich communication suite service and subscribers market is expected to be driven by increasing number of mobile phone users over the forecast period. Further, rising demand for efficient multimedia communications is anticipated to drive market growth. Increasing number of mobile social networking users is also expected to fuel market growth. Rich communication suite services provide enhanced variant of the traditional services to allow faster delivery. Additionally, developments in cloud-based deployments resulting in enhanced solutions for enterprise and users are anticipated to drive the rich communication suite services and subscribers market over the next few years. Increasing penetration level of mobile subscribers leading to increased adoption of value-added services is anticipated to fuel market demand. Additionally, developments in mobile broadband may also favorable impact market demand. Rich communication suite services offer various benefits such as increased customer retention, enhanced end-user experience, collaboration with ISPs and third party vendors, increased revenue generation through interactive advertisements, and services. Further, constant innovation and redesigning of communication services by network operators is anticipated to drive the rich communication suite services and subscribers market.
Launch of rich communication suite services allowing inter-operator communication based on IP Multimedia Subsystems (IMS) was pioneered by the GSM Association. Rich Communication Suite Services provide enhanced phonebook, messaging and enriched calling facilities. These services owing to inherent integration capabilities allow users to access variety of information using a single interface. Enhanced phonebook allows for services such as presence and service discovery resulting in rich consumer experience. Enhanced messaging provides capabilities of multiple Instant Messaging (IM) systems in a single user interface. Enriched Calling allows customers to exchange multimedia such as videos and photos during a phone call.
Growing service expectancy of users may pose a challenge to the rich communication suite services and subscribers market over the forecast period. Further, increasing complexities related to interoperability between service providers is anticipated to negatively impact market growth. Additionally, increasing competition from Over-The-Top (OTT) players offering internet-based services may restrict market growth. Further, device compatibility and affordability issues such as lack of economical rich communication suite services compatible handset may pose challenges to market growth.
Europe is expected to contribute significantly to market growth owing to already developed infrastructure to support rich communication suite services. North America and RoW are also anticipated to contribute to market demand over the forecast period. Asia Pacific countries such as China and India may witness surge in demand owing to growing number of smart phone users and increasing purchasing power of consumers.
Key market players include Alcatel-Lucent, Comverse Inc.,Acision BV, Ericsson, Genband Inc., Huawei Technology Co. Ltd., China Mobile Limited Nokia Solutions and Networks, SAP SE, Mavenir Systems Inc., and Interop Technologies LLC. In March 2015, China Mobile Ltd. announced collaboration with handset and telecommunication service vendor ZTE to develop a messaging application-based on rich communication services platform. Nokia Solutions and Networks provides fully GSMA-compliant, end-to-end RCS/RCS-e-solution, which supports both PC terminals and mobiles and can be integrated fully with LTE. Further, these solutions are fully compliant with RCS/joyn/RCS-e handsets and can be utilized for network-to-network level internetworking amongst operators. Further, these solutions are fully scalable to large deployments and compatible with Voice over Long-Term Evolution (VoLTE) services. In February 2014, Ericson announced its plans to integrate mobile networks using unified enterprise communication services. The unified communications platform is based on rich communication services platform. In 2013, Ericson had offered its VoLTE and rich communication services to subscribers in Taiwan. In February 2015, Alcatel-Lucent in collaboration with D2 Technologies and InterDigital announced demonstration of advanced mobile IP communication solutions at the Mobile World Congress.
D2 Technologies, InterDigital and Alcatel-Lucent demonstrated Advanced Mobile IP Communications Solution at Mobile World Congress. These solutions, which include InterDigital’s Smart Access Manager client, D2 Technologies’ mCUE 4G software client, and Alcatel-Lucent’s IP Communication Solutions are expected to provide service operators with interoperable and optimized VoLTE, rich communication suite services, ePDG-based secure VoWiFi functionality resulting efficient commercialized IP-based capabilities over both WiFi and cellular network.
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