Vitamin tonics are known for their ability to strengthen and invigorate the body tone of a human being. They are being utilized for the prevention and treatment of various deficiency conditions including rickets, osteomalacia, angular stomatitis, and anemia. They are available in different forms such as syrupy semisolids, liquids, capsules, tablets, pills, and multivitamin injections. It is being observed that the tonics in liquid state are mostly preferred because of higher patient compliance and acceptance amongst the children.
The doctors usually prescribe and suggest these products for the state of vitamin deficiency anemia including folate deficiency anemia, pernicious anemia and vitamin C deficiency anemia. Another important factor that is driving the demand of these products may include hectic lifestyle of people around the world.
People can compensate with their poor dietary habits and lack of exercise intake by just following the regular intake intervals of vitamin tonics. And that has augmented the consumption level of these products worldwide.
The prominent vitamins put together in the formulation of these vitamin tonics are vitamin B, vitamin C, vitamin D, multivitamin formulations, probiotics and ginseng. Instead of purchasing single vitamin products, people are opting for multivitamins. This has made the vitamin B complex tonic as the most popular and widely accepted and distributed product in the global market. The product consist of different vitamins like B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B7 (biotin), B9 (folic Acid), and B12 (cobalamin).
Vitamin D tonics can also be seen in quite demand as the doctors are recommending these products for arthritis and other bone disorders. People have become more conscious regarding their health and they are also well aware about the existing brands, which has augmented the overall consumer base for the vitamin tonics market. The most relieving aspect about this market is that their products are easily available without any prescription, and that in turn makes it more accessible for the common man who wish to take it as a health supplement without any medical issues.
Rise in the global geriatric population is also driving the vitamin tonics market globally to its peak. Segmentation by the product type includes Syrup, Capsules, Tablets, and Multivitamin injections. Segmentation by the distribution channel includes Hospitals Clinics, Retail Pharmacies and Drug Stores, E-commerce, Public Hospitals, and Private Clinics.
There is a significant growth in the vitamin tonics market because of the increase in the tendency of people to spend more for preventive measures. They are opting for precautionary measures rather than treating the illness later on and facing the outcomes. The awareness level about health has risen among the masses and the availability of products that are highly affordable has also come up. The companies are trying to spend a great deal for the education of people and that has ultimately increased their awareness about the merits of having vitamin tonics.
Segmentation By Region spans North America, Europe, Asia Pacific, Japan, and MEA. For the vitamin tonics, the U.S. market is said to be developing; though with a slow and steady rate. The major factor that can be attributed to this growth could be the customers questions regarding the actual benefits and advantages associated with the product. It has been found that a large number of companies are merely selling placebos containing very small amount of actual vitamins. And that is why North America’s dominance over global vitamins market is being confronted by other emerging regions like Asia, Latin America and Africa. The markets in China and India are growing at a rapid pace due to rise in the middle class population.
Some of the players in the global vitamin tonics market include Seven Seas, Sapiens Pharmaceuticals Ltd., Amway, Abbott Laboratories, Albert David Ltd., Vitabiotics Ltd., Vitane Pharmaceuticals Inc., Fitzory International Ltd., Lloyds Pharmacy, Cerebos Ltd, Scotch Industrial Thailand Co. Ltd, Tonic Vitamins, New GPC Inc., and Raptakos Brett Co. Ltd.
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