Complementary And Alternative Medicine Market To Reach $1430.70 Billion By 2033

October 2025 | Report Format: Electronic (PDF)

Complementary And Alternative Medicine Market Growth & Trends

The global complementary and alternative medicine market size is expected to reach USD 1430.70 billion by 2033, registering a CAGR of 26.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. The rising prevalence of neurological illnesses and cancer is one of the major factors driving the growth of the global complementary & alternative medicine industry.

Furthermore, the expanding government initiatives and activities are contributing to the growth and development of the global complementary & alternative medicine industry. Globally, governments are establishing advantageous rules and legislation for the manufacturing and marketing processes, which is driving the expansion of the global industry.

Complementary & alternative medicine (CAM) differs from traditional or standard medical interventions. It employs herbs, homeopathic remedies, acupuncture, massage therapy, and preventative care. Furthermore, complementary & alternative medicines are widely utilized to treat a variety of illnesses such as pain, exhaustion, cancer, and nausea, and increasing public understanding of the benefits of natural substitute therapies which is further boosting the market growth.

For instance, In December 2019, Modern Acupuncture launched a new clinic in Florida, making it the second Modern Acupuncture location in Florida and the 54th in the U.S. This is in line with the company’s vision to spread the clinic's acupuncture services across the country and strengthen its market position.

Despite significant efforts to provide effective COVID-19 therapy and prophylaxis, many people continue to become infected. This could be accounted for by the ongoing virus changes and, as a result, the vaccine's efficiency. As a result, long-term immune enhancement is a promising approach to combating SARS-CoV-2 infection.

Medicinal plants and some other complementary & alternative therapies have been utilized successfully in treating a wide range of health issues. Several studies have shown the efficacy of cupping therapy, natural products, and acupressure against SARS-CoV-2. Hence, it will create a positive impact on the market.

The market has expanded significantly as a result of new products being introduced in response to rising treatment demand and ongoing innovation. For instance, in 2019, Optum acquired DaVita Medical Group. This investment will go toward the advancement of novel therapies for children, as well as physicians, healthcare providers, physiotherapists, and chiropractors.

Furthermore, approximately two-thirds of the populations in most developed and developing countries reported using an alternative or complementary therapy. Furthermore, increased investment in advanced technology research and an expansion of the number of emerging economies are expected to give advantageous prospects for the market throughout the projection period.

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Complementary And Alternative Medicine Market Highlights

The traditional alternative medicine segment dominated the complementary and alternative medicine market with the largest revenue share of 33.9% in 2024. The segment has been growing at a lucrative CAGR as more people turn to natural remedies for a variety of health concerns
The direct sales segment led the complementary and alternative medicine industry with the largest revenue share of 57.0% in 2024
The E-sales segment is projected to grow at a CAGR of 27.2% over the forecast period, due to the increased adoption of the internet and online methods, such as video training, to communicate & train the patient.
The North America complementary and alternative medicine market is expected to grow at the fastest CAGR of 27.8% from 2025 to 2033. This rapid growth is driven by increasing awareness and adoption of advanced therapies, strong healthcare infrastructure, and supportive regulatory frameworks.

Complementary And Alternative Medicine Market Segmentation

Grand View Research has segmented the global complementary and alternative medicine market report based on intervention, distribution method, and region:

Complementary And Alternative Medicine Intervention Outlook (Revenue, USD Million, 2021 – 2033)

Traditional Alternative Medicine/Botanicals
- Ayurveda
- Apitherapy
- Bach Flower Therapy
- Naturopathic Medicine
- Traditional Chinese Medicine
- Traditional Korean Medicine
- Traditional Japanese Medicine
- Traditional Mongolian Medicine
- Traditional Tibetan Medicine
- Zang Fu Theory
Mind Healing
- Autosuggestion
- Hypnotherapy
- Neuro-linguistic Programming
- Self-hypnosis
- Spiritual Mind Treatment
- Transcendental Meditation
Body Healing
- Acupressure
- Acupuncture
- Alexander Technique
- Auriculotherapy
- Autogenic Training
- Chiropractic
- Cupping Therapy
- Kinesiology
- Osteomyology
- Osteopathy
- Pilates
- Qigong
- Reflexology
- Yoga
External Energy
- Magnetic Therapy
  - Bio-magnetic Therapy
  - Magnetic Resonance Therapy
- Radionics
- Reiki
- Therapeutic Touch
- Chakra Healing
Sensory Healing
- Aromatherapy
- Music therapy
- Sonopuncture
- Sound Therapy