The global polyvinyl butyral market size is estimated to reach USD 5.94 billion by 2033, registering a CAGR of 6.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. The Polyvinyl butyral market is expected to witness significant growth during the forecast period owing to its increasing applications in various end-use industries including automotive, construction, and photovoltaic.
Properties such as good adhesion, high durability & safety, and excellent recyclability, coupled with its ability to reduce noise and UV radiation, are expected to boost the product demand. Moreover, the easy manufacturing process of PVB is likely to increase its demand during r the forecast period. The abundant availability of PVB in various sizes and shapes is expected to augment its demand in the near future.
The increasing number of off-grid solar projects, as well as residential and commercial buildings, in the Asia Pacific and Central & South America, is expected to propel the demand for laminated and safety glasses. The growing use of PVB in solar panels is anticipated to open new market avenues during the forecast period. In addition, its high application in the construction industry owing to resistance against UV and harsh weather is expected to drive market growth.
Major manufacturers are adopting strategies for their market expansion such as production facility expansions, new product development, mergers & acquisitions, and joint ventures. For instance, in June 2022, Avient Corporation announced two new grades in its REC thermoplastic elastomer portfolio. These grades are formed from the recycled polyvinyl butyral from the automotive glass by Shark Solutions.
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By type, the films & Sheet accounted for more than 73.56% share of the market revenue in 2024, of the global polyvinyl butyral market. PVB films & sheets are widely used as an interlayer in the manufacturing of laminated glasses, used in the automotive and architectural sectors. Growing demand for the films & sheets in automobile windshields and architectural projects, on account of their beneficial properties such as noise reduction, durability, weather resistance, and high strength, are expected to stimulate the market growth.
By end-use, the automotive segment accounted for more than 59.41% market share of the polyvinyl butyral market, in 2024 and is estimated to continue its dominance throughout the forecast period. Growing demand for the films & sheets in automobile windshields and architectural projects, on account of their beneficial properties such as noise reduction, durability, weather resistance, and high strength are expected to accelerate the market growth.
By application, the is anticipated to grow at the fastest CAGR of 7.0% through the forecast period. PVB-based paints & coatings are used mainly in industrial sector as they offer superior gloss and treat rapidly on steel, iron, zinc, aluminum, and other light metals. PVB resins are used in wash primers as they offer several means of preventing corrosion.
Asia Pacific held the largest revenue share of 39.42% in terms of revenue of the polyvinyl butyral market in 2024. The growth of the construction industry in the emerging economies of Asia Pacific and increased infrastructure spending in the current fiscal budget by the governments of India and China are key factors likely to contribute to the growth of the PVB market during the forecast period.
Grand View Research has segmented the global polyvinyl butyral market based on type, applications, end-use, and region:
Polyvinyl Butyral Type Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
Films & Sheets
Resins
Solutions
Other types
Polyvinyl Butyral Application Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
Laminated Safety Glass
Paints & Coatings
Adhesives
Other applications
Polyvinyl Butyral End-use Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
Automotive
Building & Construction
Photovoltaics
Other applications
Polyvinyl Butyral Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Argentina
Middle East & Africa
Saudi Arabia
South Africa
UAE
List of Key Players in the Polyvinyl Butyral Market
Sekisui Chemical Co. Ltd.
Kuraray Co. Ltd.
Eastman Chemical Company
Hubergroup
Chang Chun Group
Anhui WanWei Bisheng New Material Co., Ltd.
Everlam
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