Polyvinylpyrrolidone Market To Reach $5,915.2 Billion By 2033

Polyvinylpyrrolidone Market Growth & Trends

The global polyvinylpyrrolidone market size is expected to reach USD 5,915.2 million by 2033, registering a CAGR of 9.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. Growing demand for the product in the pharmaceutical industry as an excipient and binder is expected to be a key driver for the market growth.

The product exhibits various properties such as superb film forming, good solubility and physiological impermissibility, which makes it suitable for manufacturing various drugs. The product is widely used in manufacturing tablets, particles, capsules, oral liquids, injections and sterilization disinfectant, thus promoting its growth over the projected period.

The increasing use of the polymer in brew beverages as a stabilizer is expected to propel demand over the forecast period. Furthermore, rising application scope of the polymer in various non-alcoholic drinks including, vinegar, tea drinks, and fruit juices are expected to drive the marker growth. The product has the ability to prevent turbidity phenomenon in liquids and helps to improve flavor, stability and storage time of the concerned beverage. Growing use of the product, especially cross-linked polyvinylpyrrolidone in alcoholic drinks such as wine is likely to open new avenues for the product over the projected period.

Rising application scope of polymer in other applications including textile, agrochemicals, pulp & paper, coatings and consumer goods industry is anticipated to fuel growth. In the paper industry, polyvinylpyrrolidone is used to increase paper strength and improve paper gloss. Rising demand for the product as a molding binder in industrial and civil applications is projected to spur demand for PVP over the next eight years.

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Polyvinylpyrrolidone Market Report Highlights

• Pharmaceutical polyvinylpyrrolidone dominated the market with a share of 60.9% in 2024 due to its growing demand for polyvinylpyrrolidone in the pharmaceutical application as a drug solubilizer, cosolvent, sterilization disinfectant, and dispersion stabilizer is expected to boost market growth.

• North America polyvinylpyrrolidone market secured 32.8% of the total share in 2024, owing to the pharmaceutical sector demand.

• The polyvinylpyrrolidone (PVP) market in the U.S. is experiencing steady growth driven by rising demand across pharmaceutical, cosmetic, and food industries.

• The polyvinylpyrrolidone market in Asia Pacific dominated with a 33.3% share in 2024, owing to the rising pharmaceutical production in countries such as India and China.

Polyvinylpyrrolidone Market Segmentation

Grand View Research has segmented the global polyvinylpyrrolidone market on the basis of application and region:

Polyvinylpyrrolidone Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

• Adhesives

• Pharmaceutical

• Cosmetics

• Food &beverage

• Other Applications

Polyvinylpyrrolidone Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • Italy

  • France

  • UK

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Thailand

  • Indonesia

  • Malaysia

  • Australia

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • Saudi Arabia

  • South Africa

List of Key Players of Polyvinylpyrrolidone Market

• Ashland

• BASF

• Boai NKY Pharmaceuticals Ltd.

• Glide Chem Private Limited

• Hangzhou Motto Science & Technology Co., Ltd.

• JH Nanhang Life Sciences Co.,Ltd.

• NIPPON SHOKUBAI CO., LTD.

• Shanghai Qifuqing Material Technology Co. Ltd.

• Shanghai Yuking Water Soluble Material Tech Co. Ltd.

• Sichuan Lutianhua Co., Ltd

• Thermo Fisher Scientific Inc.

• Sigma-Aldrich Co. LLC (Merck)