North America Dietary Supplements Market To Reach $86.65 Billion By 2030

North America Dietary Supplements Market Growth & Trends

The North America dietary supplements market is anticipated to reach USD 86.65 billion by 2030 and is projected to expand at a CAGR of 5.8% during the forecast period, according to a new report by Grand View Research, Inc. The market for dietary supplements is growing due to growing awareness regarding the role of dietary preference in human health and the increasing consumer focus on overall well-being.

Large number of consumers have been focusing on embracing lifestyles and dietary preferences that assist them in leading healthy lifestyles. This has significant increased the demand for dietary supplements in the regional industry. Development of applications specific dietary supplements by the key market participants also contribute to rising adoption. Increasing availability of information regarding benefits associated with consumption of dietary supplements and ease of accessibility facilitated by the effective distribution strategies implemented by the major market participants are likely to develop noteworthy growth for this market in coming years.

Product innovation, new product developments, and the increasing adoption of novel technologies in marketing and supply chain management have facilitated this market's growth. The multi-channel distribution strategies embraced by the major companies add lucrative growth opportunities to this market. Companies are adopting new technologies and personalized strategies to address changing consumer requirements. This includes fulfilling nutritional needs through cost-effective packaging.

The retail channel remains critical to the expansion of the market, with offline outlets such as supermarkets dominating and accounting for more than half of regional sales. However, online sales are growing rapidly due to convenience and cost-effectiveness. The growing elderly demographic and increasing prevalence of chronic disorders such as obesity augment the demand for dietary supplements. Collaboration with online retailers expands strategic partnerships, while technological innovations such as microencapsulation add value while enhancing competitiveness.

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North America Dietary Supplements Market Report Highlights

• Vitamins dominated the ingredients segment with more than 25.0% share in 2024 owing to the rising demand for vitamin supplements and increasing incidence of vitamin deficiencies worldwide.

• Liquids segment is expected to experience the fastest CAGR over forecast period.

• Energy & weight management accounted for the largest revenue share of North America dietary supplements market.

• Prenatal health segment is anticipated to experience fastest growth from 2025 to 2030.

• The offline distribution segment dominated the North America dietary supplements market in 2024.

• The increasing popularity of e-commerce, the adaptation of new technologies, and the cost-effectiveness of retail channels are contributing to the growth of the market.

• In February 2024, Herbalife launched the GLP-1 Nutrition Companion product line, combining food and supplement offerings. Available in the U.S. and Puerto Rico, the product line includes Classic and Vegan options that provide essential protein, fiber, vitamins, and minerals to address potential nutritional deficiencies caused by these medications.

North America Dietary Supplements Market Segmentation

Grand View Research has segmented the North America dietary supplements market on the basis of ingredient, form, application, end-use, type, distribution channel, and country:

North America Dietary Supplements Ingredient Outlook (Revenue, USD Million; 2018 - 2030)

• Vitamins

• Botanicals

• Minerals

• Proteins & Amino Acids

• Fibers & Specialty Carbohydrates

• Omega Fatty Acids

• Probiotics

• Pre & Postbiotics

• Others

North America Dietary Supplements Form Outlook (Revenue, USD Million; 2018 - 2030)

• Tablets

• Capsules

• Soft gels

• Powders

• Gummies

• Liquids

• Others

North America Dietary Supplements Application Outlook (Revenue, USD Million; 2018 - 2030)

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity

• Cardiac Health

• Diabetes

• Anti-cancer

• Lungs Detox/Cleanse

• Skin/Hair/Nails

• Sexual Health

• Brain/Mental Health

• Insomnia

• Menopause

• Anti-aging

• Prenatal Health

• Others

North America Dietary Supplements End-use Outlook (Revenue, USD Million; 2018 - 2030)

• Adults

• Geriatric

• Pregnant Women

• Children

• Infants

North America Dietary Supplements Type Outlook (Revenue, USD Million; 2018 - 2030)

• OTC

• Prescribed

North America Dietary Supplements Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

• Offline

  • Hypermarkets/Supermarkets

  • Pharmacies

  • Specialty Stores

  • Practitioner

  • Others (Direct to Consumer)

• Online

North America Dietary Supplements Country Outlook (Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

List of Key Players in the North America Dietary Supplements Market

• Amway Corp.

• Glanbia PLC

• Abbott

• Bayer AG

• Pfizer Inc.

• ADM

• NU SKIN

• GSK plc.

• Bionova

• Arkopharma

• Herbalife

• Nature's Sunshine Products, Inc.