Latin America Anime Merchandising Market Size & Outlook
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Latin America anime merchandising market highlights
- The Latin America anime merchandising market generated a revenue of USD 364.0 million in 2025.
- The market is expected to grow at a CAGR of 15.1% from 2026 to 2033.
- In terms of segment, figurine was the largest revenue generating product in 2025.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2026 to 2033.
Latin America data book summary
| Market revenue in 2025 | USD 364.0 million |
| Market revenue in 2033 | USD 1,117.9 million |
| Growth rate | 15.1% (CAGR from 2026 to 2033) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, Latin America region accounted for 3.0% of the global anime merchandising market in 2025.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- North America is the fastest growing regional market and is projected to reach USD 3,302.9 million by 2033.
The Latin America anime merchandising market was valued at USD 238.5 million in 2022 and is expected to record a considerable growth rate of 11.1% from 2023 to 2030. Anime is now becoming a mainstream form of entertainment in Latin America with the wide availability of different genres that appeal to a wide range of viewers.
Some genres are very specific to anime community, such as shoujo, shonen, isekai, seinen, etc. For instance, shonen is focused on action and is aimed more at male audience, whereas shoujo is romantic and aimed at female audience. This wide array of genres allows fans to find exactly what they are looking for in an animated show.
This flexibility and diversity presented through unique stories and characters has made anime extremely popular in the country. Some of the famous anime series that have captivated the regional audiences include Death Note, Attack on Titan, Naruto, and One Piece.
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Publish Date: Jan 13, 2026
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sony Group Corp | View profile | 113,000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | www.sony.com |
| BANDAI NAMCO Holdings Inc | View profile | 20,054 | 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 | www.bandainamco.co.jp |
| AMC Networks Inc Class A | View profile | 1,900 | 11 Penn Plaza, New York, NY, United States, 10001 | www.amcnetworks.com |
| iMedicom | View profile | 11-50 | Gunpo, Kyonggi-do, South Korea, Asia | imedicom.co.kr |
| Studio Ghibli | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.ghibli.jp |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.goodsmile.info/ |
| TMS Entertainment | View profile | - | Nakanoku, Okinawa, Japan, Asia | www.tms-e.co.jp |
| Atomic Weapons Establishment | View profile | 5001-10000 | Reading, Reading, United Kingdom, Europe | www.awe.co.uk/ |
| Max Factory | View profile | 101-250 | Milan, Lombardia, Italy, Europe | maxfactory.eu/ |
| Alter | View profile | 11-50 | New York, New York, United States, North America | alter.xyz/ |
Latin America Anime Merchandising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Anime Merchandising Market Outlook will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 43.9% in 2025.
Horizon Databook has segmented the Latin America anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2021 to 2033.
The Latin America anime merchandising market was valued at USD 238.5 million in 2022 and is expected to record a considerable growth rate of 11.1% from 2023 to 2030. Anime is now becoming a mainstream form of entertainment in Latin America with the wide availability of different genres that appeal to a wide range of viewers.
Some genres are very specific to anime community, such as shoujo, shonen, isekai, seinen, etc. For instance, shonen is focused on action and is aimed more at male audience, whereas shoujo is romantic and aimed at female audience. This wide array of genres allows fans to find exactly what they are looking for in an animated show.
This flexibility and diversity presented through unique stories and characters has made anime extremely popular in the country. Some of the famous anime series that have captivated the regional audiences include Death Note, Attack on Titan, Naruto, and One Piece.
- Latin America Anime Merchandising Market Product Outlook (Revenue, USD Million , 2021-2033)
- Figurine
- Clothing
- Books
- Board Games and Toys
- Posters
- Others
- Latin America Anime Merchandising Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America Anime Merchandising Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Latin America Anime Merchandising Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Latin America Anime Merchandising Market, 2021-2033 (US$M)
Latin America anime merchandising market statistics, by product, 2021-2033 (US$M)
