South Korea Anime Merchandising Market Size & Outlook
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South Korea anime merchandising market highlights
- The South Korea anime merchandising market generated a revenue of USD 490.8 million in 2025 and is expected to reach USD 1,254.3 million by 2033.
- The South Korea market is expected to grow at a CAGR of 12.2% from 2026 to 2033.
- In terms of segment, figurine was the largest revenue generating product in 2025.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
Anime merchandising market data book summary
| Market revenue in 2025 | USD 490.8 million |
| Market revenue in 2033 | USD 1,254.3 million |
| Growth rate | 12.2% (CAGR from 2026 to 2033) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, South Korea accounted for 4.1% of the global anime merchandising market in 2025.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, Japan anime merchandising market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 562.0 million by 2033.
The South Korean anime merchandising market is predicted to expand greatly due to the popularity of many anime genres such as action & adventure, sci-fi & fantasy, romance & drama, sports, and others. Furthermore, The Seoul Animation Centre is a cartoon and animation museum in Seoul.
The Seoul Metropolitan Government founded it in May 1999 to help the South Korean anime industry. It is run by the Seoul Business Agency (SBA) and hosts the SICAF and other festivals at the center, which aids in the promotion of anime films.
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Publish Date: Jan 13, 2026
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sony Group Corp | View profile | 113,000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | www.sony.com |
| BANDAI NAMCO Holdings Inc | View profile | 20,054 | 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 | www.bandainamco.co.jp |
| AMC Networks Inc Class A | View profile | 1,900 | 11 Penn Plaza, New York, NY, United States, 10001 | www.amcnetworks.com |
| iMedicom | View profile | 11-50 | Gunpo, Kyonggi-do, South Korea, Asia | imedicom.co.kr |
| Studio Ghibli | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.ghibli.jp |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.goodsmile.info/ |
| TMS Entertainment | View profile | - | Nakanoku, Okinawa, Japan, Asia | www.tms-e.co.jp |
| Atomic Weapons Establishment | View profile | 5001-10000 | Reading, Reading, United Kingdom, Europe | www.awe.co.uk/ |
| Max Factory | View profile | 101-250 | Milan, Lombardia, Italy, Europe | maxfactory.eu/ |
| Alter | View profile | 11-50 | New York, New York, United States, North America | alter.xyz/ |
South Korea Anime Merchandising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Anime Merchandising Market Outlook will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 43.01% in 2025.
Horizon Databook has segmented the South Korea anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2021 to 2033.
The South Korean anime merchandising market is predicted to expand greatly due to the popularity of many anime genres such as action & adventure, sci-fi & fantasy, romance & drama, sports, and others. Furthermore, The Seoul Animation Centre is a cartoon and animation museum in Seoul.
The Seoul Metropolitan Government founded it in May 1999 to help the South Korean anime industry. It is run by the Seoul Business Agency (SBA) and hosts the SICAF and other festivals at the center, which aids in the promotion of anime films.
- South Korea Anime Merchandising Market Product Outlook (Revenue, USD Million , 2021-2033)
- Figurine
- Clothing
- Books
- Board Games and Toys
- Posters
- Others
- South Korea Anime Merchandising Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of country-level data and insights on the South Korea Anime Merchandising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Korea Anime Merchandising Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
South Korea Anime Merchandising Market, 2021-2033 (US$M)
South Korea anime merchandising market statistics, by product, 2021-2033 (US$M)
