U.S. Anime Merchandising Market Size & Outlook, 2026-2033
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- Anime Merchandising Market Outlook
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U.S. anime merchandising market highlights
- The U.S. anime merchandising market generated a revenue of USD 432.7 million in 2025 and is expected to reach USD 1,473.5 million by 2033.
- The U.S. market is expected to grow at a CAGR of 17.2% from 2026 to 2033.
- In terms of segment, figurine was the largest revenue generating product in 2025.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
Anime merchandising market data book summary
| Market revenue in 2025 | USD 432.7 million |
| Market revenue in 2033 | USD 1,473.5 million |
| Growth rate | 17.2% (CAGR from 2026 to 2033) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, U.S. accounted for 3.6% of the global anime merchandising market in 2025.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2033.
- In North America, Canada anime merchandising market is projected to lead the regional market in terms of revenue in 2033.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 1,473.5 million by 2033.
The growing popularity of anime around the world has provided profitable opportunities for the anime merchandise sector. Selling products is a significant element of the anime market and is likely to develop significantly in the coming years. Anime enthusiasts are increasingly interested in purchasing products linked to their favorite shows.
Several fans believe that merchandising is critical to maintaining the fan community and supporting the anime industry. Another factor contributing to increased anime merchandising is the rising number of conventions such as FanimeCon (held in California), Sakura Expo (held in Japan), and across the world.
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Publish Date: Jan 13, 2026
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sony Group Corp | View profile | 113,000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | www.sony.com |
| BANDAI NAMCO Holdings Inc | View profile | 20,054 | 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 | www.bandainamco.co.jp |
| AMC Networks Inc Class A | View profile | 1,900 | 11 Penn Plaza, New York, NY, United States, 10001 | www.amcnetworks.com |
| iMedicom | View profile | 11-50 | Gunpo, Kyonggi-do, South Korea, Asia | imedicom.co.kr |
| Studio Ghibli | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.ghibli.jp |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | www.goodsmile.info/ |
| TMS Entertainment | View profile | - | Nakanoku, Okinawa, Japan, Asia | www.tms-e.co.jp |
| Atomic Weapons Establishment | View profile | 5001-10000 | Reading, Reading, United Kingdom, Europe | www.awe.co.uk/ |
| Max Factory | View profile | 101-250 | Milan, Lombardia, Italy, Europe | maxfactory.eu/ |
| Alter | View profile | 11-50 | New York, New York, United States, North America | alter.xyz/ |
U.S. Anime Merchandising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Anime Merchandising Market Outlook will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 41.21% in 2025.
Horizon Databook has segmented the U.S. anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2021 to 2033.
The growing popularity of anime around the world has provided profitable opportunities for the anime merchandise sector. Selling products is a significant element of the anime market and is likely to develop significantly in the coming years. Anime enthusiasts are increasingly interested in purchasing products linked to their favorite shows.
Several fans believe that merchandising is critical to maintaining the fan community and supporting the anime industry. Another factor contributing to increased anime merchandising is the rising number of conventions such as FanimeCon (held in California), Sakura Expo (held in Japan), and across the world.
- U.S. Anime Merchandising Market Product Outlook (Revenue, USD Million , 2021-2033)
- Figurine
- Clothing
- Books
- Board Games and Toys
- Posters
- Others
- U.S. Anime Merchandising Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
- Online
- Offline
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Anime Merchandising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Anime Merchandising Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
U.S. Anime Merchandising Market, 2021-2033 (US$M)
U.S. anime merchandising market statistics, by product, 2021-2033 (US$M)
