Europe Educational Toys Market Size & Outlook, 2023-2030
Europe Educational Toys Market, 2018-2030 (US$M)
Global Market
Related Markets
Europe educational toys market highlights
- The Europe educational toys market generated a revenue of USD 10,817.5 million in 2023.
- The market is expected to grow at a CAGR of 10.9% from 2024 to 2030.
- In terms of segment, games & puzzles was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 10,817.5 million |
| Market revenue in 2030 | USD 22,325.2 million |
| Growth rate | 10.9% (CAGR from 2023 to 2030) |
| Largest segment | Games & puzzles |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, Europe region accounted for 21.0% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
According to an article published on EuroDev in September 2023, one of the aspects impacting the rising sales of the European toy industry during COVID-19 was the demand for educational toys imparting interdisciplinary learning.
These are also known as STEAM Toys (Science, Technology, Engineering, Arts, and Math). Parents value toys that are not only fun but also educating, reinforcing STEAM skills for their children. Another addition is the sensory components of the toys that provide a combination of sensations for the child to develop their vision, hearing, smell, taste, and touch.
These multi-sensory toys, such as slime and putty, help children relieve stress and anxiety during times of crisis. SEL (Social-emotional learning) toys, such as fidget toys, are currently among the most popular toys in Europe.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Mattel Inc | View profile | 33,000 | 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 | corporate.mattel.com |
| Spin Master Corp Shs Subord Voting | View profile | 2,400 | 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 | www.spinmaster.com |
| Hasbro Inc | View profile | 5,502 | 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 | www.hasbro.com |
| VTech Holdings Ltd | View profile | 19,500 | Block 1, 57 Ting Kok Road, Tai Po, 23rd Floor, Tai Ping Industrial Centre, New Territories, Hong Kong, Hong Kong | www.vtech.com |
| The LEGO Group | View profile | 10001+ | Billund, Syddanmark, Denmark, Europe | www.lego.com |
| Sphero | View profile | 101-250 | Boulder, Colorado, United States, North America | www.sphero.com/ |
| Ravensburger | View profile | 5001-10000 | Ravensburg, Baden-Wurttemberg, Germany, Europe | www.ravensburger.de |
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | www.byjus.com |
| Fat Brain Toys | View profile | 101-250 | Elkhorn, Nebraska, United States, North America | www.fatbraintoys.com |
Europe Educational Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Educational Toys Market Outlook will help companies and investors design strategic landscapes.
Games & Puzzles was the largest segment with a revenue share of 22.32% in 2023.
Horizon Databook has segmented the Europe educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
According to an article published on EuroDev in September 2023, one of the aspects impacting the rising sales of the European toy industry during COVID-19 was the demand for educational toys imparting interdisciplinary learning.
These are also known as STEAM Toys (Science, Technology, Engineering, Arts, and Math). Parents value toys that are not only fun but also educating, reinforcing STEAM skills for their children. Another addition is the sensory components of the toys that provide a combination of sensations for the child to develop their vision, hearing, smell, taste, and touch.
These multi-sensory toys, such as slime and putty, help children relieve stress and anxiety during times of crisis. SEL (Social-emotional learning) toys, such as fidget toys, are currently among the most popular toys in Europe.
- Europe Educational Toys Market Product Outlook (Revenue, USD Million , 2018-2030)
- Building & Construction Sets
- Role Play Toys
- Art & Craft Kit
- STEM Toys
- Games & Puzzles
- Musical Toys/Instruments
- Others
- Europe Educational Toys Market Age Outlook (Revenue, USD Million , 2018-2030)
- Toddlers (1-3 years)
- Preschoolers (3-5 years)
- Kindergarten (5 Years & Above)
- Europe Educational Toys Market Distrbution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Offline
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Educational Toys Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Educational Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Europe Educational Toys Market, 2018-2030 (US$M)
Europe educational toys market statistics, by product, 2018-2030 (US$M)
