North America Educational Toys Market Size & Outlook
North America Educational Toys Market, 2018-2030 (US$M)
Global Market
Related Markets
North America educational toys market highlights
- The North America educational toys market generated a revenue of USD 15,735.0 million in 2023.
- The market is expected to grow at a CAGR of 10.9% from 2024 to 2030.
- In terms of segment, building & construction sets was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 15,735.0 million |
| Market revenue in 2030 | USD 32,409.1 million |
| Growth rate | 10.9% (CAGR from 2023 to 2030) |
| Largest segment | Building & construction sets |
| Fastest growing segment | STEM Toys |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, North America region accounted for 30.5% of the global educational toys market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 26,664.0 million by 2030.
The North American educational toys market is experiencing robust growth, propelled by increasing awareness of the importance of early childhood education. Parents are actively seeking toys that foster cognitive development and prepare children for academic success.
For instance, products like the ‘Osmo-Genius Starter Kit’ seamlessly integrate physical and digital learning experiences, while STEM-focused options such as ‘LEGO Education’ sets remain highly sought after.
The Touch & Learn World Map is an interactive educational tool enabling children to explore countries, natural wonders, and wildlife. With approximately 200 touch points, kids can interact with the map to discover facts about oceans, continents, animals, landmarks, and more.
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Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Mattel Inc | View profile | 33,000 | 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 | corporate.mattel.com |
| Spin Master Corp Shs Subord Voting | View profile | 2,400 | 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 | www.spinmaster.com |
| Hasbro Inc | View profile | 5,502 | 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 | www.hasbro.com |
| VTech Holdings Ltd | View profile | 19,500 | Block 1, 57 Ting Kok Road, Tai Po, 23rd Floor, Tai Ping Industrial Centre, New Territories, Hong Kong, Hong Kong | www.vtech.com |
| The LEGO Group | View profile | 10001+ | Billund, Syddanmark, Denmark, Europe | www.lego.com |
| Sphero | View profile | 101-250 | Boulder, Colorado, United States, North America | www.sphero.com/ |
| Ravensburger | View profile | 5001-10000 | Ravensburg, Baden-Wurttemberg, Germany, Europe | www.ravensburger.de |
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | www.byjus.com |
| Fat Brain Toys | View profile | 101-250 | Elkhorn, Nebraska, United States, North America | www.fatbraintoys.com |
North America Educational Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Educational Toys Market Outlook will help companies and investors design strategic landscapes.
Building & Construction Sets was the largest segment with a revenue share of 21.9% in 2023.
Horizon Databook has segmented the North America educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
The North American educational toys market is experiencing robust growth, propelled by increasing awareness of the importance of early childhood education. Parents are actively seeking toys that foster cognitive development and prepare children for academic success.
For instance, products like the ‘Osmo-Genius Starter Kit’ seamlessly integrate physical and digital learning experiences, while STEM-focused options such as ‘LEGO Education’ sets remain highly sought after.
The Touch & Learn World Map is an interactive educational tool enabling children to explore countries, natural wonders, and wildlife. With approximately 200 touch points, kids can interact with the map to discover facts about oceans, continents, animals, landmarks, and more.
- North America Educational Toys Market Product Outlook (Revenue, USD Million , 2018-2030)
- Building & Construction Sets
- Role Play Toys
- Art & Craft Kit
- STEM Toys
- Games & Puzzles
- Musical Toys/Instruments
- Others
- North America Educational Toys Market Age Outlook (Revenue, USD Million , 2018-2030)
- Toddlers (1-3 years)
- Preschoolers (3-5 years)
- Kindergarten (5 Years & Above)
- North America Educational Toys Market Distrbution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Offline
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North America Educational Toys Market, 2018-2030 (US$M)
North America educational toys market statistics, by product, 2018-2030 (US$M)
