U.S. Educational Toys Market Size & Outlook, 2023-2030
U.S. Educational Toys Market, 2018-2030 (US$M)
Global Market
Related Markets
U.S. educational toys market highlights
- The U.S. educational toys market generated a revenue of USD 7,191.1 million in 2023 and is expected to reach USD 13,657.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 9.6% from 2024 to 2030.
- In terms of segment, building & construction sets was the largest revenue generating product in 2023.
- STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.
Educational toys market data book summary
| Market revenue in 2023 | USD 7,191.1 million |
| Market revenue in 2030 | USD 13,657.2 million |
| Growth rate | 9.6% (CAGR from 2023 to 2030) |
| Largest segment | Building & construction sets |
| Fastest growing segment | STEM Toys |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Building & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments |
| Key market players worldwide | The LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys |
Other key industry trends
- In terms of revenue, U.S. accounted for 13.9% of the global educational toys market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. educational toys market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 11,464.7 million by 2030.
In April 2021, the National Association for the Education of Young Children (NAEYC) reported that approximately 90% of preschool-aged children in the U.S. engage with toys. Among these, versatile options like building blocks are highly favored for their ability to facilitate various educational activities, reflecting a growing interest in toys that offer developmental benefits.
Educational toys, such as building blocks, present an ideal opportunity to instill valuable skills and traits in children from an early age. Younger children can grasp concepts like geometric shapes and color matching, while older children can engage in more complex creative endeavors through construction.
Amid concerns about academic setbacks stemming from the disruptions of the 2019–2020 school year, parents were increasingly turning to educational play as a means of preparing their children for future academic challenges.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Three ways to get this data
Subscribe to the databook, customize it, or ask a question.Horizon Databook
Unlock every chart on this page and get dashboard access
- Statistics1.2M+ across all markets
- Databooks30K+ global, 120K+ country
- Companies200K+ profiles
- ExportPDF, Dashboard, XLS & PNG, licensed to cite
Customize it
Customize data as per your requirement
- AddCountries, segments, years
- RecutTo your product definition
- ExtendCompany-level detail
- OrA bespoke databook
- Turnaround5–10 working days
Ask Prism AI
A cited answer in seconds
- Corpus30,000 studies, 1.2M points
- ScopeAll markets, not just this
- CitationTraced to report & table
- HonestySays "not covered" if so
- SpeedSeconds, not days
Educational Toys Market Scope
Educational Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Mattel Inc | View profile | 33,000 | 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 | corporate.mattel.com |
| Spin Master Corp Shs Subord Voting | View profile | 2,400 | 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 | www.spinmaster.com |
| Hasbro Inc | View profile | 5,502 | 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 | www.hasbro.com |
| VTech Holdings Ltd | View profile | 19,500 | Block 1, 57 Ting Kok Road, Tai Po, 23rd Floor, Tai Ping Industrial Centre, New Territories, Hong Kong, Hong Kong | www.vtech.com |
| The LEGO Group | View profile | 10001+ | Billund, Syddanmark, Denmark, Europe | www.lego.com |
| Sphero | View profile | 101-250 | Boulder, Colorado, United States, North America | www.sphero.com/ |
| Ravensburger | View profile | 5001-10000 | Ravensburg, Baden-Wurttemberg, Germany, Europe | www.ravensburger.de |
| BYJU'S | View profile | 10001+ | Bangalore, Karnataka, India, Asia | www.byjus.com |
| Fat Brain Toys | View profile | 101-250 | Elkhorn, Nebraska, United States, North America | www.fatbraintoys.com |
U.S. Educational Toys Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Educational Toys Market Outlook will help companies and investors design strategic landscapes.
Building & Construction Sets was the largest segment with a revenue share of 24.0% in 2023.
Horizon Databook has segmented the U.S. educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.
In April 2021, the National Association for the Education of Young Children (NAEYC) reported that approximately 90% of preschool-aged children in the U.S. engage with toys. Among these, versatile options like building blocks are highly favored for their ability to facilitate various educational activities, reflecting a growing interest in toys that offer developmental benefits.
Educational toys, such as building blocks, present an ideal opportunity to instill valuable skills and traits in children from an early age. Younger children can grasp concepts like geometric shapes and color matching, while older children can engage in more complex creative endeavors through construction.
Amid concerns about academic setbacks stemming from the disruptions of the 2019–2020 school year, parents were increasingly turning to educational play as a means of preparing their children for future academic challenges.
- U.S. Educational Toys Market Product Outlook (Revenue, USD Million , 2018-2030)
- Building & Construction Sets
- Role Play Toys
- Art & Craft Kit
- STEM Toys
- Games & Puzzles
- Musical Toys/Instruments
- Others
- U.S. Educational Toys Market Age Outlook (Revenue, USD Million , 2018-2030)
- Toddlers (1-3 years)
- Preschoolers (3-5 years)
- Kindergarten (5 Years & Above)
- U.S. Educational Toys Market Distrbution Channel Outlook (Revenue, USD Million , 2018-2030)
- Online
- Offline
Reasons to subscribe to Educational Toys Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Educational Toys Market Outlook databook
- Our clientele includes a mix of Educational Toys Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Educational Toys Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Educational Toys Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
U.S. Educational Toys Market, 2018-2030 (US$M)
U.S. educational toys market statistics, by product, 2018-2030 (US$M)
