China Innerwear Market Size & Outlook, 2023-2030
China Innerwear Market, 2017-2030 (US$M)
Global Market
Related Markets
China innerwear market highlights
- The China innerwear market generated a revenue of USD 26,519.1 million in 2023 and is expected to reach USD 37,538.8 million by 2030.
- The China market is expected to grow at a CAGR of 5.1% from 2024 to 2030.
- In terms of segment, bottom innerwear was the largest revenue generating product in 2023.
- Thermal & Baselayers is the most lucrative product segment registering the fastest growth during the forecast period.
Innerwear market data book summary
| Market revenue in 2023 | USD 26,519.1 million |
| Market revenue in 2030 | USD 37,538.8 million |
| Growth rate | 5.1% (CAGR from 2023 to 2030) |
| Largest segment | Bottom innerwear |
| Fastest growing segment | Thermal & Baselayers |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Top Innerwear, Bottom Innerwear, Thermal & Baselayers |
| Key market players worldwide | Victoria's Secret & Co, Amazon.com Inc, Hanesbrands Inc, Jockey International, PVH Corp |
Other key industry trends
- In terms of revenue, China accounted for 12.4% of the global innerwear market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China innerwear market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 20,478.1 million by 2030.
E-commerce has played a pivotal role in the growth of the innerwear market in China. Online platforms such as Tmall, JD.com, and Taobao have become popular destinations for consumers to purchase innerwear products. The convenience, extensive product range, and competitive pricing offered by e-commerce platforms have fueled the shift toward online shopping.
Additionally, social media platforms like WeChat and Xiaohongshu (Little Red Book) have become important channels for brand discovery and engagement. In recent years, there has been an increased focus on promoting a more conservative image in advertising and media in China.
This has led to stricter regulations and guidelines for certain industries, including fashion and beauty. Innerwear advertising, like other forms of advertising, is subjected to these regulations, requiring brands to ensure their content aligns with the guidelines set by the Chinese authorities.
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Publish Date: Mar 31, 2026
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Innerwear Market Scope
Innerwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Amazon.com Inc | View profile | 1,525,000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | www.amazon.com |
| PVH Corp | View profile | 29,000 | 285 Madison Avenue, New York, NY, United States, 10017 | www.pvh.com |
| Victoria's Secret & Co | View profile | 30,000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | www.victoriassecretandco.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | www.jockey.com |
China Innerwear Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Innerwear Market Outlook will help companies and investors design strategic landscapes.
Bottom Innerwear was the largest segment with a revenue share of 50.84% in 2023.
Horizon Databook has segmented the China innerwear market based on top innerwear, bottom innerwear, thermal & baselayers covering the revenue growth of each sub-segment from 2017 to 2030.
E-commerce has played a pivotal role in the growth of the innerwear market in China. Online platforms such as Tmall, JD.com, and Taobao have become popular destinations for consumers to purchase innerwear products. The convenience, extensive product range, and competitive pricing offered by e-commerce platforms have fueled the shift toward online shopping.
Additionally, social media platforms like WeChat and Xiaohongshu (Little Red Book) have become important channels for brand discovery and engagement. In recent years, there has been an increased focus on promoting a more conservative image in advertising and media in China.
This has led to stricter regulations and guidelines for certain industries, including fashion and beauty. Innerwear advertising, like other forms of advertising, is subjected to these regulations, requiring brands to ensure their content aligns with the guidelines set by the Chinese authorities.
- China Innerwear Market Product Outlook (Revenue, USD Million , 2017-2030)
- Top Innerwear
- Bottom Innerwear
- Thermal & Baselayers
- China Innerwear Market Material Outlook (Revenue, USD Million , 2017-2030)
- Cotton
- Wool
- Polyester
- Nylon
- Others
- China Innerwear Market End-use Outlook (Revenue, USD Million , 2017-2030)
- Men
- Women
- Kids
- China Innerwear Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
- Online
- Offline
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Horizon Databook provides a detailed overview of country-level data and insights on the China Innerwear Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into China Innerwear Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
China Innerwear Market, 2017-2030 (US$M)
China innerwear market statistics, by product, 2017-2030 (Unit)
