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Germany Innerwear Market Size & Outlook, 2023-2030

The innerwear market in Germany is expected to reach a projected revenue of US$ 12,021.0 million by 2030. A compound annual growth rate of 4.4% is expected of Germany innerwear market from 2024 to 2030.
Revenue, 2023 (US$M)
$8,888.0
Forecast, 2030 (US$M)
$12,021.0
CAGR, 2024 - 2030
4.4%
Report Coverage
Germany

Germany Innerwear Market, 2017-2030 (US$M)

Germany Innerwear Market, 2017-2030 (US$M)

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Germany innerwear market highlights

  • The Germany innerwear market generated a revenue of USD 8,888.0 million in 2023 and is expected to reach USD 12,021.0 million by 2030.
  • The Germany market is expected to grow at a CAGR of 4.4% from 2024 to 2030.
  • In terms of segment, bottom innerwear was the largest revenue generating product in 2023.
  • Thermal & Baselayers is the most lucrative product segment registering the fastest growth during the forecast period.


Innerwear market data book summary

Market revenue in 2023USD 8,888.0 million
Market revenue in 2030USD 12,021.0 million
Growth rate4.4% (CAGR from 2023 to 2030)
Largest segmentBottom innerwear
Fastest growing segmentThermal & Baselayers
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTop Innerwear, Bottom Innerwear, Thermal & Baselayers
Key market players worldwideVictoria's Secret & Co, Amazon.com Inc, Hanesbrands Inc, Jockey International, PVH Corp


Other key industry trends

  • In terms of revenue, Germany accounted for 4.2% of the global innerwear market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK innerwear market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 8,540.9 million by 2030.

The demand for stylish and on-trend innerwear has fueled the growth of the market, with both local and international brands catering to these preferences. There has been a notable shift in body positivity and inclusivity in Germany. Consumers are embracing diverse body types and demanding inclusive innerwear in terms of sizing, design, and representation.

In March 2022, Puma, the German sports brand, and Modi bodi, a global leak-proof apparel company, collaborated to introduce a collection of period underwear and activewear that offer leak-free protection while promoting comfort and an environmentally-friendly approach.

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Publish Date: Mar 31, 2026

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Innerwear Market Companies

NameProfile# EmployeesHQWebsite
Amazon.com IncView profile 1,525,000410 Terry Avenue North, Seattle, WA, United States, 98109-5210www.amazon.com
PVH CorpView profile 29,000285 Madison Avenue, New York, NY, United States, 10017www.pvh.com
Victoria's Secret & CoView profile 30,0004 Limited Parkway East, Reynoldsburg, OH, United States, 43068www.victoriassecretandco.com
Hanesbrands IncView profile 48,0001000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105www.hanes.com
Jockey InternationalView profile 5001-10000Kenosha, Wisconsin, United States, North Americawww.jockey.com

Germany Innerwear Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Innerwear Market Outlook will help companies and investors design strategic landscapes.


Bottom Innerwear was the largest segment with a revenue share of 49.34% in 2023.

Horizon Databook has segmented the Germany innerwear market based on top innerwear, bottom innerwear, thermal & baselayers covering the revenue growth of each sub-segment from 2017 to 2030.




The demand for stylish and on-trend innerwear has fueled the growth of the market, with both local and international brands catering to these preferences. There has been a notable shift in body positivity and inclusivity in Germany. Consumers are embracing diverse body types and demanding inclusive innerwear in terms of sizing, design, and representation.

In March 2022, Puma, the German sports brand, and Modi bodi, a global leak-proof apparel company, collaborated to introduce a collection of period underwear and activewear that offer leak-free protection while promoting comfort and an environmentally-friendly approach.

  • Germany Innerwear Market Product Outlook (Revenue, USD Million , 2017-2030)
    • Top Innerwear
    • Bottom Innerwear
    • Thermal & Baselayers
  • Germany Innerwear Market Material Outlook (Revenue, USD Million , 2017-2030)
    • Cotton
    • Wool
    • Polyester
    • Nylon
    • Others
  • Germany Innerwear Market End-use Outlook (Revenue, USD Million , 2017-2030)
    • Men
    • Women
    • Kids
  • Germany Innerwear Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of country-level data and insights on the Germany Innerwear Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Germany Innerwear Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Germany Innerwear Market, 2017-2030 (US$M)

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Germany innerwear market statistics, by product, 2017-2030 (US$M)

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Germany innerwear market statistics, by product, 2017-2030 (USD Million)

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