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U.S. Innerwear Market Size & Outlook, 2023-2030

The innerwear market in the United States is expected to reach a projected revenue of US$ 39,707.1 million by 2030. A compound annual growth rate of 5.1% is expected of the United States innerwear market from 2024 to 2030.
Revenue, 2023 (US$M)
$27,968.3
Forecast, 2030 (US$M)
$39,707.1
CAGR, 2024 - 2030
5.1%
Report Coverage
U.S.

U.S. Innerwear Market, 2017-2030 (US$M)

U.S. Innerwear Market, 2017-2030 (US$M)

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U.S. innerwear market highlights

  • The U.S. innerwear market generated a revenue of USD 27,968.3 million in 2023 and is expected to reach USD 39,707.1 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.1% from 2024 to 2030.
  • In terms of segment, bottom innerwear was the largest revenue generating product in 2023.
  • Thermal & Baselayers is the most lucrative product segment registering the fastest growth during the forecast period.


Innerwear market data book summary

Market revenue in 2023USD 27,968.3 million
Market revenue in 2030USD 39,707.1 million
Growth rate5.1% (CAGR from 2023 to 2030)
Largest segmentBottom innerwear
Fastest growing segmentThermal & Baselayers
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTop Innerwear, Bottom Innerwear, Thermal & Baselayers
Key market players worldwideVictoria's Secret & Co, Amazon.com Inc, Hanesbrands Inc, Jockey International, PVH Corp


Other key industry trends

  • In terms of revenue, U.S. accounted for 13.1% of the global innerwear market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. innerwear market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 39,707.1 million by 2030.

The U.S. is widely considered the largest innerwear market in the world. The country has a significant consumer base and a robust innerwear industry, comprising both domestic and international brands. The U.S. has a diverse population with varying preferences and demands, leading to an established market that offers a wide range of innerwear options to cater to different styles, sizes, and body types.

Changing fashion trends influence the innerwear market, with consumers seeking stylish and on-trend designs that can be incorporated into their daily fashion choices. For instance, lingerie is no longer solely functional but is also seen as a fashion statement, encouraging consumers to explore new styles and experiment with different looks.

Additionally, the U.S. market is characterized by strong retail infrastructure, e-commerce penetration, and a culture that embraces fashion and self-expression. These factors contribute to the U.S. holding a prominent position as the largest innerwear market globally.

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Publish Date: Mar 31, 2026

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Innerwear Market Companies

NameProfile# EmployeesHQWebsite
Amazon.com IncView profile 1,525,000410 Terry Avenue North, Seattle, WA, United States, 98109-5210www.amazon.com
PVH CorpView profile 29,000285 Madison Avenue, New York, NY, United States, 10017www.pvh.com
Victoria's Secret & CoView profile 30,0004 Limited Parkway East, Reynoldsburg, OH, United States, 43068www.victoriassecretandco.com
Hanesbrands IncView profile 48,0001000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105www.hanes.com
Jockey InternationalView profile 5001-10000Kenosha, Wisconsin, United States, North Americawww.jockey.com

U.S. Innerwear Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Innerwear Market Outlook will help companies and investors design strategic landscapes.


Bottom Innerwear was the largest segment with a revenue share of 50.2% in 2023.

Horizon Databook has segmented the U.S. innerwear market based on top innerwear, bottom innerwear, thermal & baselayers covering the revenue growth of each sub-segment from 2017 to 2030.




The U.S. is widely considered the largest innerwear market in the world. The country has a significant consumer base and a robust innerwear industry, comprising both domestic and international brands. The U.S. has a diverse population with varying preferences and demands, leading to an established market that offers a wide range of innerwear options to cater to different styles, sizes, and body types.

Changing fashion trends influence the innerwear market, with consumers seeking stylish and on-trend designs that can be incorporated into their daily fashion choices. For instance, lingerie is no longer solely functional but is also seen as a fashion statement, encouraging consumers to explore new styles and experiment with different looks.

Additionally, the U.S. market is characterized by strong retail infrastructure, e-commerce penetration, and a culture that embraces fashion and self-expression. These factors contribute to the U.S. holding a prominent position as the largest innerwear market globally.

  • U.S. Innerwear Market Product Outlook (Revenue, USD Million , 2017-2030)
    • Top Innerwear
    • Bottom Innerwear
    • Thermal & Baselayers
  • U.S. Innerwear Market Material Outlook (Revenue, USD Million , 2017-2030)
    • Cotton
    • Wool
    • Polyester
    • Nylon
    • Others
  • U.S. Innerwear Market End-use Outlook (Revenue, USD Million , 2017-2030)
    • Men
    • Women
    • Kids
  • U.S. Innerwear Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Innerwear Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Innerwear Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

U.S. Innerwear Market, 2017-2030 (US$M)

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U.S. innerwear market statistics, by product, 2017-2030 (US$M)

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U.S. innerwear market statistics, by product, 2017-2030 (USD Million)

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