Chat with us
Research Assistance
Online
  • Please enter your first name.

Canada Intimate Lingerie Market Size & Outlook, 2022-2030

The intimate lingerie market in Canada is expected to reach a projected revenue of US$ 760.3 million by 2030. A compound annual growth rate of 8.1% is expected of Canada intimate lingerie market from 2023 to 2030.

  • Consumer Goods
    • Clothing, Footwear & Accessories
      • Intimate Lingerie Market Outlook
Revenue, 2022 (US$M)
$407.6
Forecast, 2030 (US$M)
$760.3
CAGR, 2023 - 2030
8.1%
Report Coverage
Canada
GVR research-powered AI

Ask Prism AI about the intimate lingerie market

Get cited answers from GVR research on market growth, segments, regulations and forecasts.

  • Source-linked answers
  • Market-specific context
  • Traceable figures
Explore Prism AI

Canada intimate lingerie market highlights

  • The Canada intimate lingerie market generated a revenue of USD 407.6 million in 2022 and is expected to reach USD 760.3 million by 2030.
  • The Canada market is expected to grow at a CAGR of 8.1% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.


Intimate lingerie market data book summary

Market revenue in 2022USD 407.6 million
Market revenue in 2030USD 760.3 million
Growth rate8.1% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, Canada accounted for 2.9% of the global intimate lingerie market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 6,553.8 million by 2030.

Canadian consumers are increasingly seeking intimate lingerie that aligns with their evolving preferences. There is a growing demand for inclusive sizing, diverse styles, and designs that cater to different body types and personal aesthetics. Brands that offer a wide range of options to suit varying tastes and sizes are well-positioned for growth.

The body positivity movement has gained traction in Canada, leading to increased acceptance and celebration of diverse body types. This shift in societal attitudes has influenced the lingerie market, with consumers seeking lingerie that promotes self-confidence, embraces different body shapes, and challenges traditional beauty standards.

Canadian consumers are becoming more conscious of sustainable and ethical practices in the fashion industry. Reitmans Limited brand, Addition Elle, a Canadian brand known for its inclusive sizing and body positive approach, has launched several campaigns promoting diversity and inclusivity in the lingerie industry. Its campaigns feature models of different sizes, ethnicities, and backgrounds, emphasizing that all bodies are beautiful.

No credit card required*

Customize the Report

20% free customization

Include
Countries, segments, points
Tailor
To your product definition
Extend
Deeper competitor detail
Or
A fully bespoke study
Turnaround
5–10 working days

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Intimate Lingerie Market Companies

NameProfile# EmployeesHQWebsite
Gap IncView profile 85,000Two Folsom Street, San Francisco, CA, United States, 94105www.gapinc.com
PVH CorpView profile 29,000285 Madison Avenue, New York, NY, United States, 10017www.pvh.com
Wacoal Holdings CorpView profile 19,62929, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530www.wacoalholdings.jp
Victoria's Secret & CoView profile 30,0004 Limited Parkway East, Reynoldsburg, OH, United States, 43068www.victoriassecretandco.com
Hanesbrands IncView profile 48,0001000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105www.hanes.com
Triumph InternationalView profile 10001+Törökbálint, Pest, Hungary, Europewww.triumph.com
HunkemollerView profile 5001-10000Hilversum, Noord-Holland, The Netherlands, Europewww.hunkemoller.com
Zivame.comView profile 251-500Bangalore, Karnataka, India, Asiawww.zivame.com/
ChantelleView profile 501-1000Cachan, Ile-de-France, France, Europegroup.chantellelingerie.com/
NatoriView profile 101-250New York, New York, United States, North Americanatori.com

Canada Intimate Lingerie Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Intimate Lingerie Market Outlook will help companies and investors design strategic landscapes.


Briefs was the largest segment with a revenue share of 57.63% in 2022.

Horizon Databook has segmented the Canada intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.




Canadian consumers are increasingly seeking intimate lingerie that aligns with their evolving preferences. There is a growing demand for inclusive sizing, diverse styles, and designs that cater to different body types and personal aesthetics. Brands that offer a wide range of options to suit varying tastes and sizes are well-positioned for growth.

The body positivity movement has gained traction in Canada, leading to increased acceptance and celebration of diverse body types. This shift in societal attitudes has influenced the lingerie market, with consumers seeking lingerie that promotes self-confidence, embraces different body shapes, and challenges traditional beauty standards.

Canadian consumers are becoming more conscious of sustainable and ethical practices in the fashion industry. Reitmans Limited brand, Addition Elle, a Canadian brand known for its inclusive sizing and body positive approach, has launched several campaigns promoting diversity and inclusivity in the lingerie industry. Its campaigns feature models of different sizes, ethnicities, and backgrounds, emphasizing that all bodies are beautiful.

  • Canada Intimate Lingerie Market Product Type Outlook (Revenue, USD Million , 2017-2030)
    • Briefs
    • Bras
    • Shapewear
    • Others
  • Canada Intimate Lingerie Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Offline
    • Online

Reasons to subscribe to Intimate Lingerie Market Outlook databook

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Intimate Lingerie Market Outlook databook

  • Our clientele includes a mix of Intimate Lingerie Market Outlook companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Canada Intimate Lingerie Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Canada Intimate Lingerie Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Canada Intimate Lingerie Market, 2017-2030 (US$M)

No Access Stack Chart

Canada intimate lingerie market statistics, by product, 2017-2030 (US$M)

No Access Pie Chart

Canada intimate lingerie market statistics, by product, 2017-2030 (USD Million)

No Access

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more