North America Intimate Lingerie Market Size & Outlook
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North America intimate lingerie market highlights
- The North America intimate lingerie market generated a revenue of USD 3,831.1 million in 2022.
- The market is expected to grow at a CAGR of 8.6% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
North America data book summary
| Market revenue in 2022 | USD 3,831.1 million |
| Market revenue in 2030 | USD 7,417.1 million |
| Growth rate | 8.6% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, North America region accounted for 27.6% of the global intimate lingerie market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 8,963.5 million by 2030.
Briefs was the largest segment with a revenue share of 57.79% in 2022. Horizon Databook has segmented the North America intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
The North America intimate lingerie market is considered to have a significant market share in the market owing to a shift towards more comfortable, body-inclusive, and comfortable lingerie in the region. There has been a growing demand for intimate lingerie that caters to diverse body types, skin tones, and sizes.
Brands are increasingly focusing on offering a wide range of sizes, including plussize and petite options, to ensure inclusivity for all customers. Consumers are prioritizing comfort in their lingerie choices. Several brands are focusing on creating designs that combine style and support while using soft, breathable fabrics and innovative construction techniques to enhance comfort levels.
This trend has extended to intimate lingerie, with an increased emphasis on eco-friendly materials, ethical manufacturing processes, and supply chain transparency. Customers are more thoughtful about their choice of lingerie that is sustainable and long-lasting. With the growth of ecommerce, intimate lingerie brands are expanding their online presence and focusing on direct-to consumer sales.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Natori | View profile | 101-250 | New York, New York, United States, North America | http://natori.com |
| Chantelle | View profile | 501-1000 | Cachan, Ile-de-France, France, Europe | https://group.chantellelingerie.com/ |
| Zivame.com | View profile | 251-500 | Bangalore, Karnataka, India, Asia | https://www.zivame.com/ |
| Hunkemoller | View profile | 5001-10000 | Hilversum, Noord-Holland, The Netherlands, Europe | https://www.hunkemoller.com |
| Triumph International | View profile | 10001+ | Törökbálint, Pest, Hungary, Europe | https://www.triumph.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Victoria's Secret & Co | View profile | 30000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | https://www.victoriassecretandco.com |
| Wacoal Holdings Corp | View profile | 19629 | 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 | http://www.wacoalholdings.jp |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Gap Inc | View profile | 85000 | Two Folsom Street, San Francisco, CA, United States, 94105 | https://www.gapinc.com |
North America intimate lingerie market size, by country, 2017-2030 (US$M)
North America Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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