India Intimate Lingerie Market Size & Outlook, 2022-2030
- Consumer Goods
- Clothing, Footwear & Accessories
- Intimate Lingerie Market Outlook
- Clothing, Footwear & Accessories
India Intimate Lingerie Market, 2017-2030 (US$M)
Global Market
Related Markets
Ask Prism AI about the intimate lingerie market
Get cited answers from GVR research on market growth, segments, regulations and forecasts.
- Source-linked answers
- Market-specific context
- Traceable figures
India intimate lingerie market highlights
- The India intimate lingerie market generated a revenue of USD 778.0 million in 2022 and is expected to reach USD 1,694.1 million by 2030.
- The India market is expected to grow at a CAGR of 10.2% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 778.0 million |
| Market revenue in 2030 | USD 1,694.1 million |
| Growth rate | 10.2% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, India accounted for 5.6% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,694.1 million by 2030.
The intimate lingerie market in India has experienced significant growth and transformation in recent years. Traditionally a conservative society, the Indian market has witnessed a shift in attitudes and preferences towards lingerie as women embrace their individuality, self-expression, and body confidence.
This changing mindset, along with increasing disposable incomes, urbanization, and exposure to global fashion trends, has fueled the demand for intimate lingerie products in the country. Another significant factor driving the growth of the market is the increasing influence of digitalization and e-commerce.
Online platforms have provided a convenient and discreet way for consumers to explore and purchase intimate lingerie products. However, the intimate lingerie market in India still faces challenges. One of the significant challenges is the need for education and awareness around lingerie sizing, fit, and body positivity.
No credit card required*
Customize the Report
20% free customization
- Include
- Countries, segments, points
- Tailor
- To your product definition
- Extend
- Deeper competitor detail
- Or
- A fully bespoke study
- Turnaround
- 5–10 working days
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Gap Inc | View profile | 85,000 | Two Folsom Street, San Francisco, CA, United States, 94105 | www.gapinc.com |
| PVH Corp | View profile | 29,000 | 285 Madison Avenue, New York, NY, United States, 10017 | www.pvh.com |
| Wacoal Holdings Corp | View profile | 19,629 | 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 | www.wacoalholdings.jp |
| Victoria's Secret & Co | View profile | 30,000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | www.victoriassecretandco.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Triumph International | View profile | 10001+ | Törökbálint, Pest, Hungary, Europe | www.triumph.com |
| Hunkemoller | View profile | 5001-10000 | Hilversum, Noord-Holland, The Netherlands, Europe | www.hunkemoller.com |
| Zivame.com | View profile | 251-500 | Bangalore, Karnataka, India, Asia | www.zivame.com/ |
| Chantelle | View profile | 501-1000 | Cachan, Ile-de-France, France, Europe | group.chantellelingerie.com/ |
| Natori | View profile | 101-250 | New York, New York, United States, North America | natori.com |
India Intimate Lingerie Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Intimate Lingerie Market Outlook will help companies and investors design strategic landscapes.
Briefs was the largest segment with a revenue share of 56.41% in 2022.
Horizon Databook has segmented the India intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
The intimate lingerie market in India has experienced significant growth and transformation in recent years. Traditionally a conservative society, the Indian market has witnessed a shift in attitudes and preferences towards lingerie as women embrace their individuality, self-expression, and body confidence.
This changing mindset, along with increasing disposable incomes, urbanization, and exposure to global fashion trends, has fueled the demand for intimate lingerie products in the country. Another significant factor driving the growth of the market is the increasing influence of digitalization and e-commerce.
Online platforms have provided a convenient and discreet way for consumers to explore and purchase intimate lingerie products. However, the intimate lingerie market in India still faces challenges. One of the significant challenges is the need for education and awareness around lingerie sizing, fit, and body positivity.
- India Intimate Lingerie Market Product Type Outlook (Revenue, USD Million , 2017-2030)
- Briefs
- Bras
- Shapewear
- Others
- India Intimate Lingerie Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
- Offline
- Online
Reasons to subscribe to Intimate Lingerie Market Outlook databook
- Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
- Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
- Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
- Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
- Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Intimate Lingerie Market Outlook databook
- Our clientele includes a mix of Intimate Lingerie Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
- The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India Intimate Lingerie Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into India Intimate Lingerie Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.
India Intimate Lingerie Market, 2017-2030 (US$M)
India intimate lingerie market statistics, by product, 2017-2030 (US$M)
