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Europe Intimate Lingerie Market Size & Outlook, 2022-2030

The intimate lingerie market in Europe is expected to reach a projected revenue of US$ 6,404.5 million by 2030. A compound annual growth rate of 8.8% is expected of Europe intimate lingerie market from 2023 to 2030.

  • Consumer Goods
    • Clothing, Footwear & Accessories
      • Intimate Lingerie Market Outlook
Revenue, 2022 (US$M)
$3,251.5
Forecast, 2030 (US$M)
$6,404.5
CAGR, 2023 - 2030
8.8%
Report Coverage
Europe
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Europe intimate lingerie market highlights

  • The Europe intimate lingerie market generated a revenue of USD 3,251.5 million in 2022.
  • The market is expected to grow at a CAGR of 8.8% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 3,251.5 million
Market revenue in 2030USD 6,404.5 million
Growth rate8.8% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, Europe region accounted for 23.5% of the global intimate lingerie market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 8,963.5 million by 2030.

Europe has a strong fashion culture and is known for its emphasis on style and trends. The region's consumers are fashion-conscious and value high-quality and aesthetically appealing lingerie. The influence of European fashion designers and brands has helped in driving the market. European societies have witnessed a shift in cultural norms and attitudes towards lingerie.

There is greater acceptance and openness regarding self-expression, body positivity, and embracing diverse beauty standards. This change in mindset has led to an increased demand for a wider range of lingerie styles and sizes to cater to different body types and personal preferences.

As disposable income levels rise across Europe, consumers have more purchasing power to invest in luxury and high quality lingerie. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability.

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Intimate Lingerie Market Companies

NameProfile# EmployeesHQWebsite
Gap IncView profile 85,000Two Folsom Street, San Francisco, CA, United States, 94105www.gapinc.com
PVH CorpView profile 29,000285 Madison Avenue, New York, NY, United States, 10017www.pvh.com
Wacoal Holdings CorpView profile 19,62929, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530www.wacoalholdings.jp
Victoria's Secret & CoView profile 30,0004 Limited Parkway East, Reynoldsburg, OH, United States, 43068www.victoriassecretandco.com
Hanesbrands IncView profile 48,0001000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105www.hanes.com
Triumph InternationalView profile 10001+Törökbálint, Pest, Hungary, Europewww.triumph.com
HunkemollerView profile 5001-10000Hilversum, Noord-Holland, The Netherlands, Europewww.hunkemoller.com
Zivame.comView profile 251-500Bangalore, Karnataka, India, Asiawww.zivame.com/
ChantelleView profile 501-1000Cachan, Ile-de-France, France, Europegroup.chantellelingerie.com/
NatoriView profile 101-250New York, New York, United States, North Americanatori.com

Europe Intimate Lingerie Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Intimate Lingerie Market Outlook will help companies and investors design strategic landscapes.


Briefs was the largest segment with a revenue share of 57.12% in 2022.

Horizon Databook has segmented the Europe intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.




Europe has a strong fashion culture and is known for its emphasis on style and trends. The region's consumers are fashion-conscious and value high-quality and aesthetically appealing lingerie. The influence of European fashion designers and brands has helped in driving the market. European societies have witnessed a shift in cultural norms and attitudes towards lingerie.

There is greater acceptance and openness regarding self-expression, body positivity, and embracing diverse beauty standards. This change in mindset has led to an increased demand for a wider range of lingerie styles and sizes to cater to different body types and personal preferences.

As disposable income levels rise across Europe, consumers have more purchasing power to invest in luxury and high quality lingerie. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability.

  • Europe Intimate Lingerie Market Product Type Outlook (Revenue, USD Million , 2017-2030)
    • Briefs
    • Bras
    • Shapewear
    • Others
  • Europe Intimate Lingerie Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Intimate Lingerie Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Intimate Lingerie Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Europe Intimate Lingerie Market, 2017-2030 (US$M)

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Europe intimate lingerie market statistics, by product, 2017-2030 (US$M)

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Europe intimate lingerie market statistics, by country, 2017-2030 (USD Million)

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