The lingerie market in Europe is expected to reach a projected revenue of US$ 24,250.3 million by 2033. A compound annual growth rate of 6.6% is expected of Europe lingerie market from 2026 to 2033.
In terms of revenue, Europe region accounted for 15.0% of the global lingerie market in 2025.
Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
Asia Pacific is the fastest growing regional market and is projected to reach USD 72,594.8 million by 2033.
Europe has a strong fashion culture and is known for its emphasis on style and trends. The region's consumers are fashion-conscious and value high-quality and aesthetically appealing lingerie.
The influence of European fashion designers and brands has helped in driving the market. European societies have witnessed a shift in cultural norms and attitudes towards lingerie. There is greater acceptance and openness regarding self-expression, body positivity, and embracing diverse beauty standards.
This change in mindset has led to an increased demand for a wider range of lingerie styles and sizes to cater to different body types and personal preferences. As disposable income levels rise across Europe, consumers have more purchasing power to invest in luxury and high-quality lingerie.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Lingerie Market Outlook will help companies and investors design strategic landscapes.
Offline was the largest segment with a revenue share of 65.52% in 2025.
Horizon Databook has segmented the Europe lingerie market based on online, offline covering the revenue growth of each sub-segment from 2021 to 2033.
Europe has a strong fashion culture and is known for its emphasis on style and trends. The region's consumers are fashion-conscious and value high-quality and aesthetically appealing lingerie.
The influence of European fashion designers and brands has helped in driving the market. European societies have witnessed a shift in cultural norms and attitudes towards lingerie. There is greater acceptance and openness regarding self-expression, body positivity, and embracing diverse beauty standards.
This change in mindset has led to an increased demand for a wider range of lingerie styles and sizes to cater to different body types and personal preferences. As disposable income levels rise across Europe, consumers have more purchasing power to invest in luxury and high-quality lingerie.
Europe Lingerie Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
Offline
Online
Europe Lingerie Market Product Type Outlook (Revenue, USD Million , 2021-2033)
Briefs
Bras
Shapewear
Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Lingerie Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Lingerie Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.