U.S. Lingerie Market Size & Outlook, 2025-2033

The lingerie market in the United States is expected to reach a projected revenue of US$ 40,784.3 million by 2033. A compound annual growth rate of 6.8% is expected of the United States lingerie market from 2025 to 2033.
Revenue, 2024 (US$M)
$23,072.0
Forecast, 2033 (US$M)
$40,784.3
CAGR, 2025 - 2033
6.8%
Report Coverage
U.S.

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U.S. lingerie market, 2021-2033 (US$M)

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U.S. lingerie market highlights

  • The U.S. lingerie market generated a revenue of USD 23,072.0 million in 2024 and is expected to reach USD 40,784.3 million by 2033.
  • The U.S. market is expected to grow at a CAGR of 6.8% from 2025 to 2033.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2024.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Lingerie market data book summary

Market revenue in 2024USD 23,072.0 million
Market revenue in 2033USD 40,784.3 million
Growth rate6.8% (CAGR from 2025 to 2033)
Largest segmentOffline
Fastest growing segmentOnline
Historical data2021 - 2023
Base year2024
Forecast period2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideVictoria's Secret & Co, Reliance Industries Ltd GDR - 144A, Gap Inc, Hanesbrands Inc, Walmart Inc, Jockey International, Triumph International, Hunkemoller, Calvin Klein, MAS Holdings


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.4% of the global lingerie market in 2024.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2033.
  • In North America, U.S. lingerie market is projected to lead the regional market in terms of revenue in 2033.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 40,784.3 million by 2033.

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Lingerie Market Companies

Name Profile # Employees HQ Website
MAS Holdings View profile 10001+ Colombo, Western, Sri Lanka, Asia http://www.masholdings.com
Calvin Klein View profile 10001+ New York, New York, United States, North America https://www.calvinklein.us
Hunkemoller View profile 5001-10000 Hilversum, Noord-Holland, The Netherlands, Europe https://www.hunkemoller.com
Jockey International View profile 5001-10000 Kenosha, Wisconsin, United States, North America http://www.jockey.com
Triumph International View profile 10001+ Törökbálint, Pest, Hungary, Europe https://www.triumph.com
Hanesbrands Inc View profile 48000 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 https://www.hanes.com
Reliance Industries Ltd GDR - 144A View profile 389414 222, Nariman Point, 3rd Floor, Maker Chambers IV, Mumbai, MH, India, 400021 https://www.ril.com
Victoria's Secret & Co View profile 30000 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 https://www.victoriassecretandco.com
Walmart Inc View profile 2100000 702 S.W. 8th Street, Bentonville, AR, United States, 72716 https://stock.walmart.com
Gap Inc View profile 85000 Two Folsom Street, San Francisco, CA, United States, 94105 https://www.gapinc.com

U.S. lingerie market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to lingerie market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 65.38% in 2024. Horizon Databook has segmented the U.S. lingerie market based on offline, online covering the revenue growth of each sub-segment from 2021 to 2033.


The U.S. is widely considered the largest lingerie market in the world. The country has a significant consumer base and a robust lingerie industry comprising both domestic and international brands. The U.S. has a diverse population with varying preferences and demands, leading to a vibrant market that offers a wide range of lingerie options to cater to different styles, sizes, and body types.

Consumers in the U.S. prefer brands that promote female empowerment and inclusivity. According to Euromonitor International, SKIMS Fits Everybody Collection bras are sold in a range of sizes from XXS to 4XL and in around 20 colors or shades.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. lingerie market , including forecasts for subscribers. This country databook contains high-level insights into U.S. lingerie market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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U.S. lingerie market size, by distribution channel, 2021-2033 (US$M)

U.S. Lingerie Market Outlook Share, 2024 & 2033 (US$M)

U.S. lingerie market size, by distribution channel, 2021-2033 (US$M)

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