Europe Ready To Drink Cocktails Market Size & Outlook

The ready to drink cocktails market in Europe is expected to reach a projected revenue of US$ 2,257.4 million by 2030. A compound annual growth rate of 15.1% is expected of Europe ready to drink cocktails market from 2024 to 2030.
Revenue, 2023 (US$M)
$844.5
Forecast, 2030 (US$M)
$2,257.4
CAGR, 2024 - 2030
15.1%
Report Coverage
Europe

Europe ready to drink cocktails market highlights

  • The Europe ready to drink cocktails market generated a revenue of USD 256.6 million in 2023.
  • The market is expected to grow at a CAGR of 14.2% from 2024 to 2030.
  • In terms of segment, malt-based was the largest revenue generating alcohol base in 2023.
  • Spirit-based is the most lucrative alcohol base segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 256.6 million
Market revenue in 2030USD 650.0 million
Growth rate14.2% (CAGR from 2023 to 2030)
Largest segmentMalt-based
Fastest growing segmentSpirit-based
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine-based, Spirit-based, Malt-based
Key market players worldwideDiageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group


Other key industry trends

  • In terms of revenue, Europe region accounted for 27.2% of the global ready to drink cocktails market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 614.8 million by 2030.

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Ready To Drink Cocktails Market Scope

Ready To Drink Cocktails Market Companies

Name Profile # Employees HQ Website

Europe ready to drink cocktails market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.


Malt-based was the largest segment with a revenue share of 54.25% in 2023. Horizon Databook has segmented the Europe ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.


RTD cocktails are gaining popularity in Europe due to their reputation for delivering excellent taste. By combining various alcoholic bases like wine or spirits with mixers such as ginger ale, tonic, syrups, and fruit juices, product developers can create a wide array of new flavors that align with current trends and consumer preferences.

These colorful and vibrant RTD drinks cater to the modern consumer's desire for novel and exciting taste experiences, appealing to those who seek variety and innovation in their beverage choices. The increasing popularity of low-alcohol and wine-based options is also driving the Europe market.

Companies are expanding their portfolios to include these alternatives, which appeal to health conscious consumers looking for lighter drinks without compromising on flavor. The rise of non-alcoholic RTDs is further contributing to market growth, providing more choices for those who prefer to avoid alcohol entirely.

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  • Our clientele includes a mix of ready to drink cocktails market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe ready to drink cocktails market , including forecasts for subscribers. This continent databook contains high-level insights into Europe ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe ready to drink cocktails market size, by country, 2018-2030 (US$M)

Europe Ready To Drink Cocktails Market Outlook Share, 2023 & 2030 (US$M)

Europe ready to drink cocktails market size, by country, 2018-2030 (US$M)

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