Market revenue in 2023 | USD 256.6 million |
Market revenue in 2030 | USD 650.0 million |
Growth rate | 14.2% (CAGR from 2023 to 2030) |
Largest segment | Malt-based |
Fastest growing segment | Spirit-based |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine-based, Spirit-based, Malt-based |
Key market players worldwide | Diageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.
Malt-based was the largest segment with a revenue share of 54.25% in 2023. Horizon Databook has segmented the Europe ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.
RTD cocktails are gaining popularity in Europe due to their reputation for delivering excellent taste. By combining various alcoholic bases like wine or spirits with mixers such as ginger ale, tonic, syrups, and fruit juices, product developers can create a wide array of new flavors that align with current trends and consumer preferences.
These colorful and vibrant RTD drinks cater to the modern consumer's desire for novel and exciting taste experiences, appealing to those who seek variety and innovation in their beverage choices. The increasing popularity of low-alcohol and wine-based options is also driving the Europe market.
Companies are expanding their portfolios to include these alternatives, which appeal to health conscious consumers looking for lighter drinks without compromising on flavor. The rise of non-alcoholic RTDs is further contributing to market growth, providing more choices for those who prefer to avoid alcohol entirely.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe ready to drink cocktails market , including forecasts for subscribers. This continent databook contains high-level insights into Europe ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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