Germany Ready To Drink Cocktails Market Size & Outlook
Germany ready to drink cocktails market, 2018-2030 (US$M)
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Germany ready to drink cocktails market highlights
- The Germany ready to drink cocktails market generated a revenue of USD 47.4 million in 2023 and is expected to reach USD 121.5 million by 2030.
- The Germany market is expected to grow at a CAGR of 14.4% from 2024 to 2030.
- In terms of segment, malt-based was the largest revenue generating alcohol base in 2023.
- Spirit-based is the most lucrative alcohol base segment registering the fastest growth during the forecast period.
Ready to drink cocktails market data book summary
| Market revenue in 2023 | USD 47.4 million |
| Market revenue in 2030 | USD 121.5 million |
| Growth rate | 14.4% (CAGR from 2023 to 2030) |
| Largest segment | Malt-based |
| Fastest growing segment | Spirit-based |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Wine-based, Spirit-based, Malt-based |
| Key market players worldwide | Diageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group |
Other key industry trends
- In terms of revenue, Germany accounted for 5.0% of the global ready to drink cocktails market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK ready to drink cocktails market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 161.2 million by 2030.
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Ready To Drink Cocktails Market Scope
Ready To Drink Cocktails Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany ready to drink cocktails market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.
Malt-based was the largest segment with a revenue share of 54.22% in 2023. Horizon Databook has segmented the Germany ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.
The demand for RTD cocktails in Germany is growing as consumers increasingly prioritize price and value amid rising costs. This shift presents a significant opportunity for private labels to capture market share by offering affordable alternatives.
However, brands can also capitalize on the premiumization trend by positioning their RTD cocktails as occasional indulgences. This approach appeals to consumers who are willing to spend more on high-quality products that provide a sense of luxury or treat. As a result, there is room for both private labels and premium brands to thrive in the evolving German RTD cocktails market.
A growing number of German consumers are reducing their alcohol consumption or abstaining altogether, a trend influenced by a heightened awareness of health and wellness. To increase the adoption and consumption of RTD cocktails, brands are introducing products that align with healthconscious values.
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Our clientele includes a mix of ready to drink cocktails market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany ready to drink cocktails market , including forecasts for subscribers. This country databook contains high-level insights into Germany ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany ready to drink cocktails market
Germany Ready To Drink Cocktails Market Outlook Share, 2023 & 2030 (US$M)
Germany ready to drink cocktails market
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