Latin America Ready To Drink Cocktails Market Size & Outlook

The ready to drink cocktails market in Latin America is expected to reach a projected revenue of US$ 484.8 million by 2030. A compound annual growth rate of 13.4% is expected of Latin America ready to drink cocktails market from 2024 to 2030.
Revenue, 2023 (US$M)
$201.4
Forecast, 2030 (US$M)
$484.8
CAGR, 2024 - 2030
13.4%
Report Coverage
Latin America

Latin America ready to drink cocktails market highlights

  • The Latin America ready to drink cocktails market generated a revenue of USD 95.0 million in 2023.
  • The market is expected to grow at a CAGR of 13.2% from 2024 to 2030.
  • In terms of segment, wine-based was the largest revenue generating alcohol base in 2023.
  • Spirit-based is the most lucrative alcohol base segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Latin America data book summary

Market revenue in 2023USD 95.0 million
Market revenue in 2030USD 225.9 million
Growth rate13.2% (CAGR from 2023 to 2030)
Largest segmentWine-based
Fastest growing segmentSpirit-based
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine-based, Spirit-based, Malt-based
Key market players worldwideDiageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group


Other key industry trends

  • In terms of revenue, Latin America region accounted for 10.1% of the global ready to drink cocktails market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 614.8 million by 2030.

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Ready To Drink Cocktails Market Scope

Ready To Drink Cocktails Market Companies

Name Profile # Employees HQ Website

Latin America ready to drink cocktails market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.


Wine-based was the largest segment with a revenue share of 45.16% in 2023. Horizon Databook has segmented the Latin America ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.


The ready-to-drink (RTD) cocktails market in Central and South Africa has experienced a notable upsurge in recent years, reflecting changing consumer preferences and a growing nightlife culture. With an increasing number of young adults and millennials gravitating toward convenient, ready-to-consume alcoholic beverages, this market is poised for continued growth.

One of the defining trends in the market is the shift towards premium products. Consumers are increasingly seeking high-quality ingredients and craft cocktails. Brands like Rooibos & Tonic and Savanna Dry, which offer unique flavors and a distinctly local twist, have found a niche in this burgeoning market.

In addition, health-conscious consumers seek lower-alcohol and lower-sugar options, prompting producers to innovate and adapt their offerings accordingly. Flavors play a crucial role in attracting consumers.

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Target buyers of Latin America ready to drink cocktails market databook

  • Our clientele includes a mix of ready to drink cocktails market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America ready to drink cocktails market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America ready to drink cocktails market size, by country, 2018-2030 (US$M)

Latin America Ready To Drink Cocktails Market Outlook Share, 2023 & 2030 (US$M)

Latin America ready to drink cocktails market size, by country, 2018-2030 (US$M)

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