U.S. Ready To Drink Cocktails Market Size & Outlook

The ready to drink cocktails market in the United States is expected to reach a projected revenue of US$ 2,117.3 million by 2030. A compound annual growth rate of 15.2% is expected of the United States ready to drink cocktails market from 2024 to 2030.
Revenue, 2023 (US$M)
$787.4
Forecast, 2030 (US$M)
$2,117.3
CAGR, 2024 - 2030
15.2%
Report Coverage
U.S.

U.S. ready to drink cocktails market highlights

  • The U.S. ready to drink cocktails market generated a revenue of USD 229.3 million in 2023 and is expected to reach USD 599.5 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 14.7% from 2024 to 2030.
  • In terms of segment, wine-based was the largest revenue generating alcohol base in 2023.
  • Malt-based is the most lucrative alcohol base segment registering the fastest growth during the forecast period.


Ready to drink cocktails market data book summary

Market revenue in 2023USD 229.3 million
Market revenue in 2030USD 599.5 million
Growth rate14.7% (CAGR from 2023 to 2030)
Largest segmentWine-based
Fastest growing segmentMalt-based
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine-based, Spirit-based, Malt-based
Key market players worldwideDiageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.3% of the global ready to drink cocktails market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. ready to drink cocktails market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 599.5 million by 2030.

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Ready To Drink Cocktails Market Scope

Ready To Drink Cocktails Market Companies

Name Profile # Employees HQ Website

U.S. ready to drink cocktails market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.


Wine-based was the largest segment with a revenue share of 43.83% in 2023. Horizon Databook has segmented the U.S. ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.


In the U.S., the surge in RTD cocktail sales is largely driven by a cultural shift toward convenience and a fast-paced lifestyle. Consumers in the country are seeking quick, ready-made options that focus on both flavor and quality.

The variety in RTD cocktail offerings, from classic favorites to innovative new blends, satisfies diverse consumer tastes, making them a go-to choice for both casual and social drinking occasions. In November 2023, Moth, a premium RTD cocktail brand from the U.K., launched canned cocktails in the U.S. in four flavors: Espresso Martini, Mojito, Piña Colada, and Margarita.

These products retail at a price of USD 25 for four-packs of 200 ml and are available in six Total Wine stores in Florida. There has been a noticeable trend toward premiumization in the U.S. market. Consumers are showing a growing preference for high-quality ingredients and craft-like experiences, even in RTD formats.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. ready to drink cocktails market , including forecasts for subscribers. This country databook contains high-level insights into U.S. ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. ready to drink cocktails market size, by type, 2018-2030 (US$M)

U.S. Ready To Drink Cocktails Market Outlook Share, 2023 & 2030 (US$M)

U.S. ready to drink cocktails market size, by type, 2018-2030 (US$M)

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