High definition has been a significant trend in smart devices and provides an improvement to viewing experience. In last few decades screen size and resolution have changed remarkably owing to technological advancement. Transition from standard definition to high definition resolutions has played a substantial role in creating a market for large screen TV. This emerging trend of high resolution display has led to the development of Ultra High Definition (UHD) also referred to as 4K televisions. UHD displays exhibit 4K resolution and are called as 4K panels. 4K means 4,000 pixels in various digital formats mainly used for the purpose of shooting motion pictures. UHD is the latest technology to hit the consumer electronic market worldwide. Technological proliferation has led to the development of UHD after full HD. This new product provides better color display, crystal clear picture and improved sound quality. Further, 4K TV supports extended colors and faster frame rates.
The key market driver for 4K technology is consumer demand towards big screen TV coupled with improved image resolution and quality. Electronic display industry has been witnessing various display technologies including Light Emitting Diode (LED), High Definition (HD), and Liquid Crystal Display (LCD) etc. UHD is a term that incorporates all the higher resolution displays and exhibits four times higher resolution as against Full HD panels. These panels are now being adopted by all television players and will serve as a driver to the market growth. The advancement of Ultra HD cameras gives an opportunity for various TV shows and movies to be recorded and edited in 4K UHD. In addition, rising demand for gaming consoles and video games is expected to positively impact the market growth. In future, commercialization of eight layered blu ray disc, with 200 gigabyte capacity is likely to provide growth avenues to the market. Sports genre owing to its commercial appeal is most likely to be captured by 4K technology. Streaming 4K content may negatively impact the market growth owing to high bandwidth requirement. Thus, the key bottleneck to this market remains the high bandwidth requirement. In addition, mismatched resolution and signal integrity issues may hinder the market growth. Partnership between Intel and Samsung to manufacture 23.6 inches PLS 4K panels at a low price is likely to foster the market demand. Further, partnership between Intel, ViewSonic and TPV will spur the demand for budget monitors in the 4K segment.
The product has numerous applications such as business and education, entertainment, aerospace and defense, consumer electronics, retail and advertisement among others. In addition to television sets, UHD panels used, in personal computers, cameras, industrial purposes and smart phones among others is expected to spur market demand. 4K displays can be broadly categorized in to two application segments: personal and commercial. The personal application segment includes consumer electronics. On the other hand, the commercial application segment encompasses advertisement, entertainment, business and education, aerospace and defense among others.
Currently, the North America region has been the early adopter of the 4K technology and leads the market growth. Asia Pacific is also expected to show growth in coming years. Japan and Korea are likely to show a rapid growth owing to prevalence of broadcasting system industry. Further China is expected to grow and be the leader in shipment of 4K TV.
Digital Cinema Initiatives (DCI) has set standards for 4k which is a combined venture of the Walt Disney Company (U.S.), Warner Bros Entertainment Inc. (U.S.), Sony Picture Entertainment (Japan), and Paramount Pictures (U.S.). In light of intense competition, firms are now adopting product launch strategies; for instance, in Singapore Samsung Electronics came up with Curved UHD TV making it the only company to launch this product and thus are innovation leaders in the global market. The key players include LG Electronics (South Korea), Samsung Electronics (Korea), AU Optronics Corp (Taiwan), Panasonic Corporation (Japan), Innolux Corporation(Taiwan), Sharp Corporation (Japan), Marseille Networks Inc (U.S), Canon Inc, Eizo Corporation (Japan) and Sony Corporation (Japan).
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