4K TV Market Report

4K TV Market Analysis, Market Size, Application Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2014 To 2020

Format: PDF  |  Report ID: 495

High definition has been a significant trend in smart devices and provides an improvement to the viewing experience. In the last few years, screen size and resolution have changed remarkably owing to technological advancement. Transition from standard definition to high definition resolutions has played a substantial role in creating a market for large screen TVs This emerging trend of high resolution display has led to the development of 4K televisions. 

UHD displays exhibit 4K resolution and are called as 4K panels. 4K means 4,000 pixels in various digital formats mainly used for the purpose of shooting motion pictures. It is commonly referred to as UHD (Ultra High Definition) and is the latest technology to hit the consumer electronic market worldwide. Technological proliferation has led to the development of UHD after full HD. This new product provides better color display, crystal clear picture and improved sound quality. The product has numerous applications such as business and education, entertainment, aerospace and defense, consumer electronics, retail and advertisement among others. 

The electronic display industry has been witnessing various display technologies including Light Emitting Diode (LED), High Definition (HD), and Liquid Crystal Display (LCD) etc. UHD is a term that incorporates all the higher resolution displays and exhibits four times higher resolution as against Full HD panels. These panels are now being adopted by all television players and are expected to serve as a driver to market growth. In addition to television sets, UHD panels are also used in personal computers, cameras, industrial purposes, smart phones and digital signage among others, which is expected to spur market demand. Expensive nature of these products may pose a barrier to industry growth. However, further advancements in technology is expected to provide opportunities for market participants. The key market driver for 4K technology is growing consumer preference towards big screen TVs coupled with improved image resolution and quality. 

Digital Cinema Initiatives (DCI) has set standards for 4K and it is a combined venture of the Walt Disney Company (U.S.), Warner Bros Entertainment Inc. (U.S.), Sony Picture Entertainment (Japan), and Paramount Pictures (U.S.). In lights of intense competition, firms are now adopting product launch strategies; for instance, in Singapore, Samsung Electronics came up with Curved UHD TV making it the only company to launch this product. The other key players include LG Electronics (South Korea), AU Optronics Corp (Taiwan), Panasonic Corporation (Japan), Sharp Corporation (Japan), and Sony Corporation (Japan) among others. 

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