Breast pumps are mechanical devices to draw milk from a lactating mother’s breast through suction for the purpose of storage and later use in a case where the mother is absent or away and the baby needs feeding. Growing global women employment rates and population are expectedto be key drivers for the breast pumps market. Changes in lifestyle, favorable change in reimbursement policies, technological advancements such as the introduction of hand free breast pumps, increasing patient disposable income and awareness levels are also expected to play a significant role in breast pumps market development.
Presence of large untapped opportunities in emerging economies such as India, China and Brazil is expected to fuel the future growth of this market. Economic development, growing patient disposable income and awareness levels and rapidly increasing women employment rates are expected to present manufacturers with lucrative future growth opportunities, in this industry.
The overall breast pumps market on the basis of technology is segmented into three products namely electric breast pump, battery powered breast pump and manual breast pump. Electric and battery powered products dominated the market in 2013. These are primarily used by women who need to extract milk several times a day and looking to store it for a longer duration.
Key products on the basis of design, include open system and closed system pumps. Open system breast pumps market is expected to lose share over the next six years owing to the reason that milk collected through these pumps are more to become impure due to direct contact with air. Closed system market segment is expected to capture significant share over the next six years owing to more hygienic milk collection mechanism where it does not come in contact of air at all.
Major applications include personal and hospital use. Personal uses for breast pumps are expected to witness an increase in demand with the changing lifestyles of new age working mothers and on account of high consumption rates. This segment is expected to grow at a faster growth rate during the forecast period. Moreover, the growing hospital grade pumps is further expected to add to the overall demand for the breast pump market.
Key regions analyzed for this market include North America, Europe, Asia Pacific and RoW. North America occupied the largest share of the breast pumps market, in terms of revenue, in 2013. Technological advancement in healthcare facilities, high women employment rate, large consumer base with a high disposable income are expected to drive North America breast pumps demand. The Asia Pacific breast pumps market is expected to grow at the highest CAGR during the forecast period on account of population explosion, increase in awareness about breast pump usage benefits, changes in lifestyle of working mothers and a concern for baby nutrition in the emerging markets such as India and China.
The global breast pumps market share is moderately fragmented owing to the presence of a considerable number of manufacturers. Manufacturers in an attempt to ensure sustainability and gain market share enter into mergers and acquisitions and strategic collaboration with healthcare establishments. Key industry participants include Medela, Inc., Guangzhou Happy Baby Products Ltd., Philips AVENT, Buettner-Frank GmbH, Linco Baby Merchandise Work's Co.Ltd. Ameda Breastfeeding Solutions, Bailey Medical Engineering, Hygeia Medical Group II, Energizer Holdings Inc., Whittlestone Inc. and Lansinoh Laboratories, Inc.