The global Breast Pump Market size was estimated at USD 716.1 million in 2013. As per data published by UNICEF, in 2013, there were nearly 830 million women working in various sectors. These women are under pressure to return to work after the child delivery and are constantly looking for products which would enable them to balance their work life priorities.
The market opportunity for breast feeding pumps includes the working women in both organized and unorganized sectors, and also women who stay at home. Some of the drivers identified for Breast Pump Market include the continuous recommendations by the healthcare fraternity to breast feed the children for 6 months to 1 year period. Additionally, the rapid increase in working women population, inadequate maternity leave period, and the need to improve the nutritional levels are amongst few factors which are expected to enhance market growth.
Breast feeding rates have been improving over the past decade owing to increasing awareness and support campaigns from international agencies, governments, non-profit groups, healthcare providers, and other stake holders. In 2013, according to the data published by the U.S. CDC, out of 76.5% infants who were breastfed, nearly 49% of the infants were breastfed at 6 months and the rest 27% were breastfed at the age of 1 year. The states in the U.S. with high breast feeding rates include California, Oregan, Idaho, and Colorado. The U.S., the Affordable Care Act has a provision which mandates the insurance companies to cover costs of visits to lactation consultants and cost of renting or purchasing breast pumps. This benefit can be availed by all the lactating mothers, and is expected to significantly boost usage rates over the forecast period.
Furthermore, in 2015, The World Breastfeeding week was celebrated by UNICEF from August-1st till August 7th in order to promote the breast feeding initiatives and conduct other awareness campaigns. These initiatives are expected to positively reinforce the usage rates of these pumps in hospitals and for personal use in coming few years.
North America Breast Pump Market by product, 2012-2020, (USD Million)
Based on the type of product, the market is categorized as an open system and closed system pumps. In 2013, closed system breast pumps dominated the market with nearly 82% share. Key reasons attributing for such high share includes better safety for the child’s health, maximum removal of impurities and the ease of cleaning these devices. Furthermore, these pumps have a barrier between a collection kit and the pumping unit or motor to prevent the milk contamination and to prevent the milk from entering the pump tubing or motor. These benefits are key factors attributing for the segments high share.
Based on the type of technology, the market is segmented as manual pumps, battery powered pumps, and electric pumps. In 2013, the battery powered pumps accounted for the maximum revenue share of 55.4%. Key reasons attributed for the high share are increasing disposable income levels, high demand for these products by working women and the overall benefits of the product. However, due to technological advancements and better efficiency, the electric pumps are expected to be the fastest growing product segment on the basis of technology.
The market is segmented on the basis of application into hospital grade and personal use. Personal use pumps are smaller and generally intended for one user or mother. Some personal use pumps have been FDA approved as safe for multiple users such as the Medical Nurture III by Bailey, EnJoye electric pumps by Hygeia and pump. However, in 2013, electric breast pumps for hospital use dominated the overall market with nearly 90% share owing to its high usage rates and high customer influx at hospitals.
North America accounted for the largest share of over 63% in 2013. Key factors attributing to its high share are high awareness about breast feeding and high women employment rates. Furthermore, in the U.S., government initiatives to provide reimbursement for purchasing breast pumps and for visiting lactation consultants is expected to significantly boost usage rates over the forecast period.
However, Asia Pacific is expected to be the fastest-growing region over the forecast period, due to high economic development, increasing in disposable incomes, growing working women population, lack of adequate maternity leave and increasing awareness about the usage of breast pumps.
Key players operating in the Breast Pump Market include Philips AVENT, Buettner-Frank GmbH, Guangzhou Happy Baby Products Ltd., Linco Baby Merchandise Work's Co.Ltd. Medela,Inc., Ameda Breastfeeding Solutions, Bailey Medical Engineering, Hygeia Medical Group II, Energizer Holdings Inc., Whittlestone Inc. and Lansinoh Laboratories, Inc. Furthermore, entry of new players with technologically advanced products is expected to propel usage rates over the forecast period.
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