Breast pump is a mechanical device to draw milk from a lactating mother’s breast through suction for the purpose of storage and later use in a case where the mother is absent or away and the baby needs feeding. Growing global women employment rates and population are two of the most significant growth drivers of this market. Some of the other drivers of this market include change in lifestyle, favorable change in reimbursement policies, technological advancements such as the introduction of hand free breast pumps, increasing patient disposable income and awareness levels. Presence of large untapped opportunities in emerging economies such as India, China and Brazil is expected to fuel the future growth of this market. Economic development, growing patient disposable income and awareness levels and rapidly increasing women employment rates are expected to present manufacturers with lucrative future growth opportunities.
The overall breast pump market on the basis of technology is segmented into three products namely electric breast pump, battery powered breast pump and manual breast pump. The electric breast pump, battery powered breast together constituted the largest share of the market in 2013. Electricity and battery powered breast pumps are used by women who need to extract milk several times a day and looking to store it for a longer duration.
Key segments on the basis of design of the pumps divides the market into segments of open system and closed system breast pumps. The open system pumps market is expected to lose share over the next six years owing to the reason that milk collected through these pumps are more to become impure due to direct contact with air. Closed system breast pumps are expected to capture greater market share over the next six years owing to more hygienic milk collection mechanism where it does not come in contact of air at all.
Personal use and hospital grade usage are two application segments analyzed and estimated in this study. Personal uses for breast pumps are expected to witness an increase in demand with the changing lifestyles of new age working mothers and on account of high consumption rates. This segment is expected to grow at a faster growth rate during the forecast period. Moreover, the growing global usage of hospital grade breast pumps is further expected to add to the overall market demand for the breast pump market.
Key regions analyzed are North America, Europe, Asia Pacific and RoW. North America occupied the largest share of the market for breast pumps in terms of revenue in 2013. This large market share in North America is because of the technological advancement in healthcare facilities, high women employment rate, large consumer base with a high disposable income. The Asia Pacific breast pump market is expected to grow at the highest CAGR during the forecast period on account of drivers such as the population explosion, increase in awareness about breast pump usage benefits, changes in lifestyle of working mothers and a concern for baby nutrition in the emerging markets such as India and China.
Breast pump market is a moderately fragmented market owing to the presence of a considerable number of manufacturers. Manufacturers in an attempt to ensure sustainability and gain market share enter into mergers and acquisitions and strategic collaboration with healthcare establishments. Key industry participants include Medela, Inc., Guangzhou Happy Baby Products Ltd., Philips AVENT, Buettner-Frank GmbH, Linco Baby Merchandise Work's Co.Ltd. Ameda Breastfeeding Solutions, Bailey Medical Engineering, Hygeia Medical Group II, Energizer Holdings Inc., Whittlestone Inc. and Lansinoh Laboratories, Inc.
Key questions answered by the report
- What was the size of the breast pump market in 2013; what are the expected growth trends and market forecast for 2014 to 2020
- Which companies were the leaders in 2013, what are their current products and what are the strategic initiatives taken by them
- What opportunities are available to these and other contenders in this space
- What were the barriers and opportunities in the breast pump market
- Which were the top-performing products in 2013? How will these products perform in 2020
- Which were the top-performing technology segments in 2013? How will these segments perform in 2020
- Which were the top-performing application segments in 2013? How will these segments perform in 2020
- Which were the top-performing regional markets in 2013? How will these markets perform in 2020