Electric Breast Pumps Market Size, Share & Trends Analysis Report By Type (Single, Double), By Application (Personal Use, Hospital Grade), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global electric breast pumps market was valued at USD 1.37 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.91% from 2023 to 2030. Increasing employment rates for women worldwide, improving healthcare systems in developing nations, and government initiatives to support working mothers are the major factors propelling the industry’s expansion. According to the International Labor Organization (ILO), throughout the past 20 years, there has been notable progress in terms of employment prospects and gender equality. The ILO spearheaded the 2030 United Nations Agenda, which states that all women and girls must be empowered in order to achieve gender equality, productive work, economic development, and equal wage opportunity for the young and disabled population.

Electric breast pumps are a suitable choice for working mothers who intend to feed their infants while they are away from home for work. Globally, women's labor force participation rate was around 48.5% in 2018, which is 26.5% less than men's employment rate, as per the World Employment. The global unemployment rate for women is 0.8% greater than for males. In a similar vein, 44% of infants between the ages of 0 and 6 months are exclusively breastfed, according to a WHO data sheet from 2021.

The same article also states that for the first six months of a baby's life, nursing should be done exclusively. Several women find it easier to save breast milk after returning to work, traveling, or in other situations where they are absent from their babies, which may lead to an increase in the usage of electric breast pumps among working women.

Motor-powered electric breast pumps deliver suction through plastic tubing to a horn that fits over the nipple. It offers much more suction, speeds up pumping considerably, and enables simultaneous pumping of both breasts. Electric breast pumps have a lot of power, are expensive, and are power-driven. When compared to alternatives like manual and battery-powered pumps, they are quicker in pumping milk. Additionally, they enable double pumping, which greatly reduces pumping time. They are therefore ideal for working women who need quick pumping sessions and must freeze milk before leaving for work.

Electric pumps are typically heavy and noisy, but manufacturers continue to apply modern technologies to make lighter and quieter pumps. Electric pumps are also available for rent for moms who cannot afford to purchase a new pump and only need it for a short period. Ameda AG's Purely Yours Ultra Electric Breast Pumps and Philips AVENT's Isis iQ Duo Electric Breast Pumps are two key brands in this segment. Technological advances, such as the advent of portable instruments such as Ameda's Platinum electric breast pumps and Medela's Electric swing electric breast pumps, are projected to boost market expansion in the coming years.

Furthermore, factors such as rising consumer awareness and government backing are expected to drive global demand for electric breast pumps. For example, the United Nations Children's Fund (UNICEF) and the World Health Organization (WHO) established the Baby Friendly Hospital Initiative (BFHI), which promotes evidence-based practices for breastfeeding success, to increase breastfeeding rates and enable families in attaining their breastfeeding goals. As part of the Affordable Care Act, most insurance plans must now cover certain breastfeeding assistance and supplies, such as breast pumps.

Moreover, in 2021, the American Society for Biochemistry and Molecular Biology held a nursing awareness campaign. Breastfeeding may provide psychological or emotional benefits for both the mother and the child. As a result, such programs are likely to enhance product utilization. As a result, end consumers find it easier to purchase these devices, resulting in increased demand for electric breast pumps.

Governments across the globe are urging mothers to breastfeed their babies until they are six months old. Furthermore, numerous worldwide organizations are planning breastfeeding awareness campaigns. Various industry participants, including Medela LLC, Laura & Co., Newell Brands, and Ameda, as well as universities, like Washington University and Fudan University, are boosting awareness among women about breastfeeding and its benefits through campaigns and educational periodicals.

Similarly, awareness initiatives by the CDC, WHO, and the Academy of Breastfeeding Medicine (ABM) to feed babies with expressed breastmilk using electric breast pumps are expected to have a positive impact on the market. Thus, increased usage of electric breast pumps in the wake of rising precautionary measures is anticipated to drive the growth of the electric breast pump market in the forthcoming years.

Furthermore, rising breastfeeding issues among women will drive demand for electric breast pumps in the near future. Breastfeeding difficulties in women include nipple pain, breast engorgement, and poor attachment. As a result of these concerns among women, nursing becomes more challenging. According to Nemours, a non-profit children's health organization, most women stop breastfeeding their newborn babies too soon, increasing the requirement for electric pumps.

Additionally, engorgement is likely to be one of the primary reasons driving demand for electric breast pumps over the forecast period. Excess milk must be eliminated to avoid engorgement. Hand expression and electric breast pumps are the only two methods for evoking excess milk from the breasts in a healthy manner. As a result of insufficient bonding, mothers may experience significant nipple pain when the infant is sucking. As a result, poor attachment is another factor driving product demand.

Furthermore, social media sites such as YouTube, Facebook, and Instagram have made it possible for users to learn more about electric breast pumps and related accessories. Numerous companies provide information on these platforms. For instance, Spectra Baby USA has a page named Spectra Baby USA - Pumping for Mom Support that promotes and provides information about electric breast pumps. As a result, such factors are likely to enhance the product demand over the projected timeframe.

The COVID-19 outbreak negatively impacted the industry. However, with the introduction of COVID-19 vaccinations, countries opened their international borders, allowing the supply chain to return to normal during the post-pandemic period. Furthermore, the birth rate increased following the pandemic. Some researchers at the University of Michigan Health Organization, for example, expected that births might rebound, resulting in a normal birth volume. As a result, the market for electric breast pumps is expected to gradually increase in the future years.

In addition, ongoing product launches of electric pump products with enhanced features such as compactness, sophistication, greater efficiency, and comfort-driven are likely to boost market expansion. For instance:

• In March 2022, TensCare introduced the new TensCare Nouri Breast Pump line, which comprises an electric breast pump. This breast pump has novel features that make breast pumping quick and easy.

• In March 2021, Philips introduced the "Philips Avent Double Electric Breast Pump," which has 16 expression levels and 8 simulation levels to improve user comfort while pumping.

• In January 2022, Medela introduced the "Solo" electric breast pump in Canada for breastfeeding mothers and working women at an affordable price.

As a result of a growing number of product launches, the introduction of COVID-19 vaccinations, and an increase in birth rates, the market is predicted to develop significantly during the post-pandemic period.

Type Insights

The double electric pumps segment held the largest revenue share of around 61% in 2022 and is anticipated to witness the fastest CAGR over the forecast period. Double electric breast pumps have several advantages over single electric breast pumps. These breast pumps extract milk from both breasts at the same time, making them more convenient for expressing regularly. It produces around 18% more milk than pumping from each breast separately. As a result, it is an excellent option for working mothers.

Furthermore, milk derived from twice pumping has a larger fat and calorie content. These pumps can be used in a variety of positions without tiring out mothers. Some of the more modern twin electric breast pumps include a 'memory' function. Nonetheless, these types of pumps are widely available and are offered by most of the major competitors.

Over the projection period, single electric pumps are expected to grow at a moderate rate. Single electric breast pumps are both quick and efficient. Furthermore, compared to double electric pumps, these types of pumps are very cost-effective. Milk can, however, be expressed only from a single breast at a time. These pumps are specifically developed for moms who desire to express milk on a limited basis. Aside from price, a single breast pump allows a mother to breastfeed her infant while expressing from the other breast, which is a very efficient use of time.

However, some women find it messy and a waste of precious milk when they express milk from one breast and the other breast leaks milk. As a result, such situations are anticipated to promote the adoption of double electric breast pumps in the short term, consequently limiting the market growth of single breast pumps.

Distribution Channel Insights

The hospital pharmacy segment held the largest share of 38.5% in 2022. The segment is predicted to grow as a result of increased pregnancy rates worldwide and an increase in new moms' desire for postpartum items. Furthermore, due to safety concerns, customers trust hospital pharmacies while purchasing baby and mother products. As a result, parents have a high level of trust in doctors and specialists, which encourages the growth of the hospital pharmacy business. The high growth of this industry has also been ascribed to the rise of hospitals in both developed and developing countries.

The e-commerce segment is anticipated to expand at the fastest CAGR of 9.8% during the forecast period. The increased availability of electric breast pumps through e-commerce is projected to contribute to market expansion. End-users can compare and select appropriate products based on their type, brand, price, and point of sale through the e-commerce channel. Amazon, Belly Bandit Walmart, Motherhood Maternity, and The Moms Co. are just a few of the top online retailers that offer products to customers.

In addition, major companies such as Koninklijke Philips N.V., Medela LLC, Newell Brands, and Ameda have started offering a broad range of postpartum products through online channels. More consumers are drawn in by sales methods such as buy one, get one free, discounts, and complimentary products. This is anticipated to promote sales of electric breast pumps through this channel, as they are usually in high demand among consumers.

Application Insights

The hospital grade segment held the largest share of over 61% in 2022 and is projected to witness the fastest growth rate over the forecast period. Hospital-grade electric breast pumps feature powerful motors and are commonly used in hospitals, although they can also be rented on a monthly basis for personal use. These electric breast pumps operate on a "closed system," which means that barriers are in place to prevent milk and other fluids from entering the motor. This reduces contamination and guarantees that they are safe for several users.

These electric breast pumps have various advantages, including being more powerful and effective than typical personal-use pumps. They are useful for mothers who have medical conditions that need the use of a high-powered pump or whose newborns have trouble latching and nursing. As a result of the aforementioned benefits provided by hospital-grade pumps, the segment is likely to develop significantly throughout the forecast period.

Regional Insights

North America dominated the electric breast pump industry in 2022 and is expected to witness a considerable CAGR of 8.6% over the forecast period. North America dominated in terms of revenue share, owing to the existence of high women employment rates, healthcare expenditure, advanced healthcare infrastructure, and patient awareness levels in this area. Furthermore, industry leaders are creating technologically advanced electric breast pumps, which will boost overall growth throughout the forecast period.

Koninklijke Philips N.V. (Netherlands), for example, offers electric breast pumps with a comfortable massaging cushion and a warm feeling while collecting milk from the breast. Similarly, Spectra Baby USA introduced the S3 Pro, a new premium electric breast pump, in September 2019. It is a multi-user, hospital-grade pump for efficient milk pumping. As a result, such launches. Thereby, such launches and the large presence of key players are expected to drive the regional industry’s growth.

Europe captured more than 23% of revenue share in 2022 owing to the growing birth rate coupled with rising women’s employment in the region. In 2019, around 4.2 million babies were born in Europe, while women's employment surged from 58.3% to 64.1% between 2009 and 2019. Working women encounter difficulty in controlling and giving appropriate nourishment to their newborns, which may increase neonatal mortality if not properly catered for.

Breast pumps make it easier for working mothers to adequately feed their children. Furthermore, increased knowledge about the benefits of breastfeeding among target consumers, i.e. lactating moms, is likely to generate potential prospects for the Europe electric breast pumps market in the coming years. High disposable income, paired with technology improvements, are also important growth drivers.

Key Companies & Market Share Insights

Key players are involved in adopting strategies such as mergers & acquisitions, partnerships, and launching new products to strengthen their foothold in the electric breast pumps market. For instance, in November 2020, Medela and Aeroflow Breastpumps launched a dream at-home breastfeeding and pump room makeover for moms across the U.S. Moreover, in September 2020, Willow introduced a revolutionary wearable electric breast pump for women and raised USD 55 million to extend its product line to include more options for new mothers. Some prominent players in the global electric breast pumps market include:

• Medela AG

• Koninklijke Philips N.V.

• Ameda AG

• Hygeia Health

• Lansinoh Laboratories, Inc.

• Spectra Baby USA

• Pigeon Corporation

• Evenflo

• Willow

• Ardo

• Motif Medical

• Elvie

Electric Breast Pumps Market Report Scope

Global Electric Breast Pumps Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric breast pumps market report based on type, application, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Single

  • Double

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Personal Use

  • Hospital Grade

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hospital Pharmacy

  • Retail Store

  • E-commerce

  • Wholesaler/Distributor

  • Direct Purchase

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE