Development of new and innovative products and hassle-free installation techniques has considerably driven the commercial flooring market. Awareness among consumers pertaining to environmental conservation has led to high demand for eco-friendly flooring products such as bamboo, glass, rubber, cork, linoleum, and hardwood. The commercial flooring market is highly competitive and price sensitive, which may hinder market growth over the next decade. Environmental concerns and lack of awareness amongst the consumer are expected to pose
The commercial flooring market is highly competitive and price sensitive, which may hinder market growth over the next decade. Environmental concerns and lack of awareness amongst the consumer are expected to pose some major challenges to the global commercial flooring market. Resilient flooring and carpet are derived from fossil fuels which are subject to significant price rises. The increase in raw material costs coupled with transportation costs has considerably eroded the margins of manufacturers. However, technological developments aimed at increasing production efficiency have countered the issue of fossil fuels’ price rise to some extent.
Global commercial flooring market by product, 2012 - 2020
The commercial flooring market has been broadly categorized into soft coverings, seamless flooring, resilient & non-resilient flooring, and woods & laminates. Soft coverings comprise of carpet tiles, broadlooms, and other flooring types such as rugs & carpets while resilient flooring includes linoleum, vinyl sheet flooring, vinyl tiles and primary rubber flooring. Resilient flooring is on the brink of high penetration over the next six years. Healthcare and education sectors generate significant demand for vinyl sheets with the former using homogeneous sheet in clinical environments. Luxury vinyl tiles (LVT) have percolated to most of the commercial flooring application sectors and have increasingly replaced vinyl composite tiles (VCT) in corporate sector applications such as back office, cafeterias, break rooms, and corridors.
As compared to the residential sector, carpets’ demand in the commercial flooring sector is significantly higher. Carpet tiles have garnered importance in corporate applications. Broadlooms, which are extensively used in residential applications, are comparatively less popular in the commercial sector.
A vast majority of the non-resilient commercial flooring market is comprised of ceramic tiles, in which porcelain is the dominant material owing to high-temperature tolerance and stain resistance. Hardwood and laminate are mostly used in niche applications.
Key commercial flooring application areas include commercial offices, education, healthcare, leisure & hospitality, public buildings, and retail. Expansion of ultramodern offices and workspaces along with rapid urbanization and evolved consumer lifestyles has led to the growth of global commercial flooring market. The demand for commercial flooring materials across healthcare has been substantial owing to the increased requirement of anti-bacterial and slip resistant flooring solutions. High-end retail stores are expected to generate considerable demand due to increased remodeling activity.
Urbanization and infrastructure development in countries such as Japan, India, and China from the Asia Pacific region have substantially driven the commercial flooring application segment. North America is also expected to grow considerably over the forecast period.
Regulations in developed markets of North America and Europe mandate the use of potentially hazardous flooring materials. For instance, the U.S. Green Building Council has developed LEED program, which mandates the manufacturers to take into account that the commercial flooring products and installation materials such as adhesives are in compliance with LEED certification for Volatile organic compounds (VOC) emissions. In addition, the commercial flooring needs to pass the anti-slip resistance tests in accordance with the law by Health and Safety Executive (HSE), U.K. in order to improve its safety standards in commercial applications.
Key commercial flooring market participants include China National Building Material Co. Ltd., Flowcrete (RPM International), Hanwha, James Halstead, LG Hausys, Milliken Floor Covering, Nora, Novalis, NOX Corporation, Tajima, Tkflor, and Toli flooring. Companies are constantly developing innovative products and display & distribution systems such as online catalogs and virtual assistants to help consumers choose the perfect product for the intended application. In 2014, Nora launched a breakthrough online utility program that delivers tailored resources to the consumer’s contact inbox based purely on their interests. The company also re-colorized its Noraplan Eco line with 16 new colors and launched a series of new durable floor covering for trafficked and highly impacted workspaces offering improved stain and slip resistance. In addition,
In 2014, Nora launched a breakthrough online utility program that delivers tailored resources to the consumer’s contact inbox based purely on their interests. The company also re-colorized its Noraplan Eco line with 16 new colors and launched a series of new durable floor covering for trafficked and highly impacted workspaces offering improved stain and slip resistance. In addition, emergence of modern digital ink printing technology for creating patterns over ceramic tiles and other finishing products such as UV resistant and stain resistant coatings have helped in the better maintenance of the commercial flooring products.
Continuous and timely supply of raw materials used for manufacturing process is crucial for success of market players, as a result of which switching suppliers may negatively impact the financial and operating results of industry participants.
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