The global fencing market size was estimated at over USD 23 billion in 2014. New housing construction, improvement, and remodeling work are expected to drive industry demand over the forecast period. Rise in safety and security concerns and rebounding office, transportation construction, and commercial construction spending are also expected to spur market growth. These products may witness rise in demand due to growing needs to improve the appearances and value of the property.
Accelerating institutional construction spending is anticipated to favor fencing industry growth. Increase in government spending for enhancing parks, public places, and government premises may also drive demand. Factors such as cost, quality, design, and aesthetic value are among the major buying criteria.
Rising needs among farmers to safeguard their property and livestock have fueled consumption. Development of new materials that can bring down the cost and improve the durability may contribute to profitability over the forecast period.
Unlicensed contractors that use inferior products may act as a challenge for market expansion. The rise in price of materials used such as iron, aluminum, or wood may restrict growth over the next six years.
Global fencing market size by material, 2012 – 2022 (USD Million)
The industry can be segmented based on material into metal, wood, plastic & composite, and concrete. Metal fencing market is anticipated to remain the major segment over the forecast period and accounted for over 50% of the overall revenue in 2014. This is due to their increasing use in public places and government organizations.
Chain link and ornamental fences may drive the metal fence segment. Wood may see inter-product competition from plastic & composite over the forecast period owing to lower costs.
Durability and high maintenance costs may also hinder wood product growth. Lower cost, durability, and low maintenance may drive the demand for plastic & composite over the forecast period. Concrete fencing market is expected to grow at a CAGR of over 5.5% from 2015 to 2022.
Application segment can be broken down into residential, agricultural, and industrial. Residential is anticipated to be the key application segment over the forecast period and was valued at over USD 14 billion in 2014. Increase in construction activity and remodeling product may drive residential fencing market demand over the next six years.
Growing needs to safeguard farm animals, crops, and farm areas from wild animals and thieves are anticipated to drive demand in the agricultural sector. Industrial segment may see growth owing to its demand from school, colleges, and industrial premises.
North America and Europe are anticipated to be the key regional segments over the next seven years. Growing construction activity and demand the for decorative home product are estimated to contribute to regional growth. North America fencing market accounted for over 30% of the overall revenue share in 2014, and is expected to grow at a CAGR of around 3.5% over the forecast period.
More than 70% of the global consumption is expected from the middle class spending of Europe and North America. Increasing number of middle class with better income opportunities will lead to increased per capita income level globally with more spending on house safety products, which represents a positive indicator for the global industry. Asia Pacific fencing market is also anticipated to be attractive over the forecast period owing to the presence of India, China, and Japan, as well as the evolving agriculture sector.
The industry is highly competitive with high degree of fragmentation, and is dominated by a large number of local manufacturers catering to the needs of the customers of a particular region. Companies accounting for significant fencing market share include CertainTeed, Betafence, and Allied Tube & Conduit. Existing players are extensively following various merger and acquisition strategies to consolidate their position and survive the competition. Other notable players include Tenax Group, Bekaert, Ply Gem Holdings, and Associated Materials LLC.
Associated Materials LLC’s product portfolio includes privacy solution, pool solution, semi-privacy solution, vinyl horse solution, and picket solution. In March 2015, Betafence announced the acquisition of intellectual property rights of cable-based anti-ram crash protection from Gibraltar. The initiative was aimed at enhancing its comprehensive offering to global customers in defense, oil & gas, and energy sectors. In October 2012, Jerith Manufacturing Company, Inc. announced the acquisition of Delgard from Delair LLC to enhance its product offering.
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