Flower essence is a plant remedy used to heal mental and emotional breakdowns and helps in growing inner strength with the purpose of resolving disorders needed to meet today’s challenging environment. The mixture only contains molecular traces of actual substance and are primarily vibrational in nature like homeopathic remedies, has no toxicity and hence it can never lead to overdose of drugs.
The need for continuous innovation in medical ground, and consumer shift towards natural remedies for various health disorders is expected to drive the demand for flower essence over the next several years. In addition, it has minimal to zero side effects and have no age restriction which is expected to help in amplification of flower essence popularity and hence acts as a key growth driver for the market. Change in lifestyle has led to increased anxiety level and stress among professionals has prompted the growth of natural remedies. Growth of global service industry acts as a major opportunity prevailing in the flower essence market. Healthcare/medical is a major end-use industry for flower essence and growing healthcare expenditure in both developed and developing economies is expected to fuel the global demand for flower essence. Flower essence is used to heal disorders such as depression, anxiety, insomnia and stress. The products are used in homeopathy, medicinal herbs, and aromatherapy. There are two ways of using the flower essence, direct and oral applications. Direct application is most commonly used in aromatherapies across the globe. Flower essence can also be used in treating the animal kingdom. The power of communication and the effect of flower essence can change in the abnormal behavior of animals such as cats, dogs and horses. The disorders that are treated using flower essence for animals generally include behavioral issues/fears and inability to adapt changes.
North America and Europe are relatively mature markets for flower essence and growth is mostly expected from emerging markets of India, China and Brazil, with wide availability of raw materials and prevalence of historic demand and awareness. Some of the major participants operating in the global market for flower essence include Bach Flowers, FES Quintessentials, Power of Flowers, Australian Bush Flower Essences, Alaskan Essences, and Flower Essence Energy.
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