The global interactive whiteboard market is estimated to witness a surge in demand over the forecast period. Technological proliferation along with increasing applications across corporate and government sectors is expected to drive market growth. An interactive whiteboard is a large interactive display that can be connected to a computer. Such boards allow computer images to be displayed onto a display board using a digital projector. The board is usually mounted to a floor stand or wall and can be controlled using a pen, stylus, any other device or even a finger. It finds major applications in the educational sectors along with diverse industry sectors such as tourism, media and entertainment, and corporate sector. The systems are used for delivering the content in classrooms, corporate board rooms, training room, broadcasting studios, and professional sports coaching. Rise in the adoption of modern and virtual learning initiatives are expected to boost market growth. In addition, schools and universities are increasingly focusing on implementation of modern learning techniques for a better experience to students that is anticipated to create a positive demand of such systems.
Education is gradually evolving from conventional chalk & board approach to a vastly dynamic and active learning model through integration of classroom teaching and technology. Students across different age groups seek diverse approaches for learning such as interactive whiteboards; internet-based teaching modules, monitors panel displays, handheld devices such as tablets and smartphones along with laptops and desktop PCs for learning. These dynamic and innovative learning models are introduced for children, adult students, and also for corporate teaching purposes. As these children grow and move through the education system, demand for such technology is expected to significantly increase in higher education institutions. These boards are rapidly emerging as one of the most successful and popular technologies in classroom environments as they allow users to write or draw on surfaces, print images, and save or distribute documents over networks. This technique makes teaching easy and interesting compared to conventional boards. Such boards are widely used in education as they enable teachers to demonstrate with alternative modes, and also make teaching easy by integrating quality study material with images from the internet and graphs. These can create and display various file types such as PPTs, PDFs, and HTML images, which are extensively used in corporate presentations and in a seminar at the same time can be used for mailing copies and for posting on websites. Moreover, it is a portable device, convenient to use and carry.
Interactive whiteboard systems can be segmented on the basis of types of sensing technologies to track interaction on the screen surface. It includes technologies such as laser, resistive, electromagnetic, and infrared optical along with camera-based whiteboards. The end-user segment comprises education, corporate, and government sectors. Geographically, the demand for such devices is expected to gain traction in the North America owing to increasing use in the educational and corporate sectors. The market is expected to gain prominence in the Asia Pacific region. E-learning initiatives by the governments in developing countries such as India, has led to an increased demand for these boards in the regional market. Presence of emerging economies such as China and Japan promise future growth owing to accelerated demand for improved learning solutions. Corporate and education segments are expected to be the lucrative markets for the manufacturers. However, high costs and lack of awareness about these boards along with budgetary restraints across the world due to macroeconomic factors are the major factors to hamper demand for such modern board systems.
Hitachi, one of the key vendors of such hi-tech boards has recently developed the StarBoard LINK EZ2-Pen, a handy and mobile system. The reflective pen does not contain any electronic components or batteries and allows controlling all operations from the interface on the whiteboard.
Major interactive whiteboard vendors include BenQ, Fuzhou Return Star Technology, Hitachi Ltd., Julong Educational Technologies, LG Electronics, Panasonic Corporation, PolyVision Corporation, Promethean World, QomoHiteVision LLC, Samsung Electronics, Sharp Corporation, Smart Technologies Inc., and Vestel Group.
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