Mushroom Market (2025 - 2033) Size, Share & Trend Analysis Report By Product (Button, Shiitake), By Form (Fresh, Processed), By Distribution Channel (Direct to Customer, Grocery Stores), By Application, By Region, And Segment Forecasts

Mushroom Market Summary

Besides, expansion of food processing industry has also been pivotal in fueling growth to the mushroom market. Meat is a key source of protein; thus, the population adopting a vegan diet is anticipated to prefer protein-rich vegan products to fulfill their daily protein requirements. Mushroom is one of the protein-rich vegan sources as it offers nearly 3.3 g of protein per 100 g of serving. Therefore, rising vegan population across the world is expected to augment the growth of mushroom market. The increasing rate of vegan population can also be witnessed by the rising shelf space for meat alternatives and vegan products, especially in developed regions such as North America and Europe.

Over 39% of people in the U.S. are actively adding more vegan food options to the dishes they eat mainly due to health and environmental concerns. This number has been significantly increasing year on year as the plant-based eating has become mainstream, especially among young people who are concerned about the environment and animal welfare.

Mushrooms are considered as a superfood due to their robust nutritional properties. They offer more amount of vitamin B2, B3, B5, zinc, and antioxidants than widely consumed vegan products such as potatoes, carrots, onions, and broccoli offer. In addition, mushrooms are low in calories and nearly 99% fat-free, making them the ideal diet for the health-conscious and fitness freak population.

Furthermore, the global demand for natural or organic skincare products has been rapidly growing since the past several years mainly on account of increased customer awareness regarding the side effects of synthetic cosmetic products. In addition, increased brand awareness and penetration of e-commerce industry are the key factors augmenting the demand for natural skincare products.

Consumers are increasingly becoming label-conscious and seeking products made from natural ingredients. Clean label cosmetic products made from plant extracts, without the use of synthetic ingredients, are gaining considerable traction in the market. Thus, personal care & beauty product manufacturers are increasingly using botanical ingredients in cosmetic formulations.

Consumer Insights for Mushroom Market

Product Insights

The shiitake mushroom market accounted for the largest share of 32.39% of the revenue in 2024. Shiitake mushrooms are among the popular mushrooms globally, mainly due to their rich, savory taste and diverse health benefits. These are brown in color, with their capsize ranging from 5-10 centimeters. These can be consumed in fresh or processed forms such as dried form, although dried shiitake mushrooms are more popular due to their umami flavor.

The oyster mushroom industry is projected to grow at a significant CAGR of 11.5% from 2025 to 2033. Oyster mushrooms are named after their oyster shape caps, which are typically grey or brown in color; although they also come in few other colors, such as yellow or pink. Oyster mushrooms are consumed in various cuisines and are highly popular in Chinese, Japanese, and Korean cooking due to their delicate texture and mild-savory flavor.

Form Insights

The fresh mushroom market accounted for the largest share of 89.35% of the revenue in 2024. Fresh mushrooms are witnessing a considerable upsurge in demand from the past few years owing to increased consumer focus on organic and unprocessed food consumption. Increasing technological advancements such as the use of modified atmosphere packaging, which maintains a controlled environment and extends the shelf life of mushrooms, has curbed the challenges associated with limited shelf life of mushrooms, thereby favoring the segment growth.

The processed mushroom industry is projected to grow at the fastest CAGR of 10.7% from 2025 to 2033. Processed mushrooms include dried, frozen, canned, pickled, and powdered mushrooms. Additional processing such as canning, freezing, or drying is essential to extend the shelf life of mushrooms. Globally, consumers are increasingly opting for processed and convenient food products owing to changing lifestyles; thus, mushroom companies are increasingly introducing packaged mushroom products across the world.

Distribution Channel Insights

The mushroom market through supermarkets & hypermarkets accounted for the largest share of 38.27% of the revenue in 2024. Supermarket & hypermarkets are large-sized retail outlets, which usually offer multiple categories of retail products under one roof. Supermarkets are usually located near a residential area in order to be accessible to the customers. However, due to unavailability of land near residential areas, most of the supermarket and hypermarket chains are opening their new stores outside of the city. In developed regions, such as Europe and North America, the penetration of supermarkets and hypermarkets is higher than that in the developing regions.

The mushroom industry through online stores is projected to grow at the fastest CAGR of 10.7% from 2025 to 2033. Consumers across the world increasingly prefer online mode for their fresh produce purchase owing to the convenience and price benefits offered by these channels. Online retailer account for a smaller share as of now as compared to supermarkets & hypermarkets. However, the segment is expected to account for a significant share in the coming years owing to increasing adoption by consumers.

Application Insights

The mushroom in food application market accounted for the largest share of around 86.71% of the global revenue in 2024. Food application segment accounted for the highest share in the global mushroom market, in 2020 as it includes fresh and processed mushrooms that are utilized by household and food services for making meals along with the mushrooms utilized by processed food companies to make mushroom-infused food & beverages. Growing health consciousness and increasing vegan population are key factors augmenting the consumption of mushrooms across the world.

The mushroom in cosmetics application market is projected to grow at a significant CAGR of 10.5% from 2025 to 2033. Mushrooms are witnessing high traction within the cosmetics sector as increasing number of cosmetic companies are introducing mushroom-based skincare products. Cosmetic companies are in continuous search of ingredients from natural or clean sources owing to their competitive effectiveness and lower toxicity effects. Mushrooms are rich in several key skin benefitting compounds such as phenolics, polyphenolics, terpenoids, selenium, polysaccharides, and vitamins, which show excellent antioxidant, anti-aging, anti-wrinkle, skin whitening, and moisturizing effects.

Regional Insights

North America Mushroom Market Trends

North America accounted for a significant market share of the global mushroom market in 2024. North America is one of the prominent regional mushroom markets owing to higher market penetration in developed economies of the region, such as the U.S. and Canada. Growing consumer base in developing economies such as Mexico is the key factor driving the mushroom consumption. Mushrooms are popularly used in religious rituals and are produced largely in central Mexico. A higher urban population and higher per capita income in the North America region are expected to boost the demand for expensive mushroom products including shiitake and oyster mushrooms over the forecast period.

U.S. Mushroom Market Trends

The U.S. led the North American mushroom market in 2024, holding the largest market share with 77.27% of the region’s total revenue. The U.S. government is continuously increasing the import duties on mushrooms, which is also contributing to the higher prices of mushrooms. The higher prevalence of restaurants, cafés, pubs, and other fast-food outlets in the country is projected to fuel the demand for fresh mushrooms. Mushrooms are majorly sold via supermarkets/hypermarkets, convenience stores, and grocery stores in the country. Consumers in the country are preferring supermarkets/hypermarkets for retail shopping owing to the high per capita income and luxury lifestyles.

Europe Mushroom Market Trends

The mushroom industry in Europe held a significant market share in the global mushroom market. Europe is one of the key regions in the global mushroom market and is one of the largest importers of mushrooms. Higher per capita income and developed markets in the region are creating an additional opportunity for exotic mushrooms like gourmet mushrooms. A higher inclination toward organic food in the region is responsible for the higher market share of the fresh mushrooms in the region. In the processed category, around 30% of the imports were of Agaricus mushroom types and the remaining were other types including dried porcini and shiitake mushrooms.

The UK was identified as a lucrative region for the mushroom market. The UK was one of the key producers of cultivated mushrooms and was the largest importer of dried mushrooms. The country majorly imported from the Netherlands and China. Leathams and RH Amar are the leading suppliers of dry mushrooms in the UK. Mushrooms are majorly distributed by supermarkets including Day-in Supermarket, Interlink Direkt, and SeeWoo. A huge consumer base with high-income levels in the country is responsible for the higher demand for processed food and dietary supplements.

Asia Pacific Mushroom Market Trends

The Asia Pacific mushroom market held the largest market share of 78.66% in 2024, and is expanding at a fastest CAGR of 10.3% from 2025 to 2033. The Asia Pacific region has more prevalence of the traditional medicine systems, including Ayurveda and Traditional Chinese Medicines, which make use of several species of mushroom for the treatment of various diseases. Low calorie and high nutritional values, coupled with their immunity-boosting properties, are expected to drive the demand for mushrooms in the region. Several developing economies, including China, Japan, Indonesia, India, South Korea, and Vietnam, are the key producers of mushrooms in the region.

Key Mushroom Company Insights

The global mushroom market is highly competitive and comprised of a mix of large, vertically integrated players and regional specialists, key firms include Bonduelle (strong in fresh, canned, and frozen), Monaghan Group (vertically integrated fresh mushrooms), Monterey Mushrooms, Costa Group, CMP Mushrooms, Okechamp SA, Highline Mushrooms, Giorgio Fresh, and Shanghai Finc Bio-Tech. These companies differentiate themselves through scale, controlled-environment agriculture, R&D for value-added products (e.g., IQF, canned, functional mushrooms), and sustainability credentials.

Recent Developments

• In March 2024, Mushrooms Inc. announced a suite of strategic initiatives aimed at transforming the healthcare landscape. These initiatives include the launch of two groundbreaking health supplements, LONGEVITY and SPORT+, and the exploration of a development collaboration with a renowned scientific team in Germany.

• In March 2024, the new Costa Innovation Centre has been formally launched (March 20) at Costa’s glasshouse facility in Guyra, on the Northern Tablelands of New South Wales. There are close to 30 new types and varieties of produce already being tested in the Innovation Centre to assess their potential as commercial fruit and vegetable product lines.

Mushroom Market Report Scope

Global Mushroom Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the mushroom market report on the basis of product, form, distribution channel, application, and region:

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2021 - 2033)

  • Button

  • Shiitake

  • Oyster

  • Matsutake

  • Truffles

  • Others

• Form Outlook (Volume, Kilo Tons; Revenue, USD Million, 2021 - 2033)

  • Fresh

  • Processed

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2021 - 2033)

  • Direct to Customer

  • Grocery Stores

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Online Stores

• Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2021 - 2033)

  • Food

  • Pharmaceuticals

  • Cosmetics

• Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • India

    • China

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia