Increasing application scope of cellulosic materials in paper & pulp manufacturing coupled with rising environmental concerns is expected to drive the global nanocellulose market over the forecast period. Unstable petrochemical prices are anticipated to propel nanocellulose market demand over the foreseeable future. Biodegradable, non toxic and renewable nature along with thixotropic property of nanocellulose is expected to drive demand over the next seven years. Cost effectiveness and abundant availability of raw material such as cellulose is anticipated to improve supply scenario of the product over the foreseeable future. High economies of scale in nanocellulose manufacturing are anticipated to propel the market demand in near future. Increasing demand for ecofriendly paints, composites and coatings is anticipated to drive the market in near future. Increasing nanocellulose demand in healthcare applications such as bio-barriers, antimicrobial films, bio-polymers, sanitary napkins, tampons and wound dressing owing to enhanced absorbent properties is anticipated to drive the market over the forecast period. Companies operating in global nanocellulose market are investing heavily in R&D to develop application specific finished products which is further estimated to bolster market expansion over next seven years. Rising requirement for commercial production is creating need for technological developments in the industry to commercialize the product. Nanocellulose bio-based products can be manufactured by utilizing appropriate conversion and extraction technologies and are anticipated to augment market demand over the forecast period on account of favorable government initiatives to promote bio –based product manufacturing and use.
Nanocellulose is expected to substitute a variety of existing products in future therefore reproducible and reliable data must be produced for commercialization of nanocellulose products and gaining customer trust. Nanocellulose manufacturers and research institutes are anticipated to play a key role to overcome trust issues related to launching of new nanocellulose products. Appropriate promotional activities and product positioning is expected to guide the customers toward adoption of nanocellulose products. Government support, large number of capital investors along with efficient supply chain will also play a key role to increase market penetration of nanocellulose globally.
North America and Europe are expected to have higher demand than other regions on account of growing paint & coating industry. Major players such as CelluComp, Asahi Kasei and Rettenmaier & Sohne are investing heavily in R&D to develop nanocellulose products. Recent developments in nanocellulose industry include development of nanocellulose composites by CelluComp and production of Ceolus a NCC by Asahi Kasei that has wide range of application in pharmaceutical industry, nutraceutical and food industry owing to its unique properties.
On the basis of products, nanocellulose market has been segmented into nanocrystalline cellulose (NCC), nanofibrillated cellulose (NFC) and bacterial cellulose (BC). NCC is expected to gain market share over the next seven years on account of high strength and enhanced optical & electrical properties.
Major players operating in global nanocellulose market include CelluComp, Asahi Kasei,Daicel, Asahi Kasei Corporation, Rettenmaier & Sohne, Oji Paper, BASF AG, and Celluforce . Laboratory scale manufacturers of nanocellulose include Innventia, Borregaard, Nippon Paper and Stora Enso.
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