Organic personal care market envelops a wide range of products including skin care, hair care, oral care, cosmetics and other niche segments. Major characteristic of this market, which also acts as a major pull for consumers, is the natural appeal of its products. With limited or no synthetic input involved in all processes of manufacturing organic personal care products, original properties of the ingredients are retained, thus, increasing their effectiveness. A major factor responsible for the growth of this market is the rising consumer awareness of health and safety risks posed by personal care products. In the wake of concerns over the use of synthetic chemicals, consumers have been shifting their focus to organic products. Moreover, the cause of green consciousness for reducing carbon footprints has fuelled the demand for this market. In addition to all these factors, changing lifestyles and rising disposable income of consumers have been driving the growth of this lucrative market. New products and extensively efficient distribution channels have also aided market penetration and growth. However, too many players offering similar products are creating consumer confusion. Among them are pseudo products dampening the market of authentic organic products. Limited awareness and demand of organic personal care products has also been restraining the market from achieving its full potential. Another challenge faced by the organic personal care market is related to raw material supply for manufacturing its quality products. Furthermore, short shelf life of these products also affects their market viability when compared to synthetic products. Stringent regulatory legislations have been established by NSF International (global environment and public health organization) to ensure fair trade practice through mandatory compliance of standards by manufacturers.
The great potential the organic personal care market holds has encouraged many players (new entrants and established players) to venture into the organic segment actively. This trend is visible through the development of various organic product lines, in addition to various mergers and acquisitions in this market.
Many new product launches have enabled the consumer the consumer to choose from a variety of assortment. The widening of product distribution channels has made these products easily accessible to the consumer. As these products reflect growing aspirations of better and natural hygiene, health and beauty in these times; their market adoption has seen a significant growth. Skin care has been a dominant market globally with people especially women, becoming more appearance conscious. Having realized the harmful effects chemical products have on human body, consumers have been encouraged to adopt organic products. Hair care segment has also occupied a substantial share with the need to naturally quick fix hair problems arising from pollution or other reasons. Cosmetics is deemed another leading segment with organic applications having tremendous growing potential, taking into account the consolidated growth of the entire cosmetics market. Oral care and other niche products applications are expected to slowly emerge with help of research and development.
North America has been dominating the market in consumption of organic personal care products due to easy accessibility provided by various multinational company offerings. Embracing organic principles of living especially in food and personal care have also been prominent in the market growth of these products. Japan, with its cultural beliefs well ingrained with natural living, is expected to be the fastest growing consumer market of this market. Germany in Europe has been a leading consumer with its affluent population. Facing tough competition from traditional ways, emerging Asia Pacific economies such as India and China, are experiencing the growth of this market at a steady pace.
Bare Escentuals has been one of the largest organic personal care products manufacturers. Other well known names include The Body Shop, Burt’s Bee, Estee Lauder, The Hain Celestial Group, Yves Rocher, Amway, Aveda Corp., Arbonne International, Kiehl’s, Natura Cosméticos S.A., L'Occitane en Provence, etc. Demand is expected to rise with many new entrants and established players organic personal care products significant visibility and accessibility across various market segments.