The global printed tape market size was estimated at USD 23.86 billion in 2016. The increasing demand for the product in food & beverage application for branding, promoting and packaging activities is expected to drive growth over the next eight years.
Protection of the materials in transit coupled with ease in classification offered by the product is expected to drive the demand over the forecast period. Furthermore, the increasing use of different technologies for specific printing needs coupled with the use of high strength polymers tapes is expected bolster growth.
U.S. printed tape market revenue by application, 2014 - 2025 (USD Billion)
The printed tape are expected to witness high penetration in food & beverage application over the forecast period. The use of the tapes for packaging and printing names & logos of the companies present in the application industry is expected to be the key aspect for the high product penetration in the food & beverage application.
The leading printers in the market have shifted their focus from printing technology with heavy machinery to more software-centric technologies. This has led to the aid in multicolor printing on tapes with enhanced quality. In addition, the growing use of digital technology has enabled high precision rapid printing, which in turn has benefited the market.
Raw Material Insights
Polypropylene is expected to account for the largest revenue share over the forecast period. High durability coupled with moisture and heat resistance offered by the material is expected to be the key aspect for the market growth. In addition, low cost of the material coupled with high dimensional stability of the polymers is likely to aid demand in the printing application.
The high strength of polyvinyl chloride (PVC) coupled with conformability of the material in less than ideal environment is expected to aid growth for PVC over the next eight years. Furthermore, high durability of the materials aids in the utilization of the tapes on substrates such as cardboard, metal, and composites, which is expected to aid the demand for PVC tapes in printing.
Polypropylene is widely preferred over the PVC as the printing substrate as polypropylene enables the use of any type adhesive such as acrylic, hot melt or natural rubber for pressure sensitive adhesion. In addition, the low cost of the polymer as compared to its counterpart is expected to drive the market for polypropylene over the next eight years.
The digital printing technology is expected to witness the fastest growth as compared to its counterparts in tape printing industry. This can be attributed to high quality and consistency in printing offered by the digital technology. In addition, the steps involved in the printing process are lesser as compared to the other technologies which aid in the quicker delivery of the product.
Flexographic printing is expected to witness significant growth on account of the several benefits offered by the technology such as flexographic printing technology can be applied on any non-absorbent substrate with a wide range of colors. However, the technology fails in printing intricate artwork, which is expected to restrain growth.
Offset lithographic printing aids in clarity, sharp images, and text printing on a variety of materials. In addition, unlike gravure printing technology, lithographic technology does not leave impressions of the printing stamps and enables smooth printing. As a result, the demand for lithographic printing is expected to grow, however, in limited applications.
Printing Ink Insights
The water-based ink accounted for the largest revenue share in 2016 and is expected to continue its domination. Zero volatile organic compounds (VOC) contents coupled with the high vibrancy of the colors are expected to be the two key factors driving the demand for water-based inks in the industry.
UV curable ink is likely to witness significant growth over the forecast period on account of the innovation of light-curing technology. UV technology aids in rapid curing of the ink coupled with high-quality printing solution. As a result, the tape printers are opting for the UV curable inks. However, expensive curing equipment is expected to restrain growth for the inks.
Solvent-based inks are expected to witness diminishing growth on account of the high VOC content in the inks. Solvent-based inks have relatively higher levels of emissions such as acetates, glycols, and alcohols. As a result, water-based inks are preferred over the solvent inks. However, rapid drying while printing is likely to continue its use in some printing applications.
Food & beverage application accounted for the largest revenue share in 2016 and is expected to grow significantly over the next eight years. The use of printed tapes for packaging, branding and promotional activities is expected to drive the demand for the product in the application industry. High demand for printed packaging in the industry to promote a new product is expected to drive demand.
Transportation & logistics application is expected to witness substantial growth on account of the growing application in the packaging industry. The product aids in classification of the merchandise and safeguard products in transit.
Printed tapes are widely used in barricading and hazard safety application. The technologies used in printing tapes aid in dual color and multicolor printing which assists in denoting different types of signals and dangers in colors specific to the hazard. As a result, the demand in road marking and hazard safety applications is expected to grow significantly over the forecast period.
The demand for hot melt carton sealing tapes is expected to witness significant growth on account of the low weight as compared to its counterpart which aids in lower cost of the transportation. In addition, hot melt technology offers aging stability which aids in higher strength with long-lasting adhesion.
Global printed tape market share by product, 2016 (%)
Acrylic carton sealing tapes form a quick bond with different substrates including metal, plastics, and cardboards. In addition, acrylic tapes offer high adhesion as compared to its counterparts. As a result, the demand for acrylic carton sealing tapes is expected to grow significantly over the forecast period. However, the high price of the acrylic adhesive is expected to retrain growth.
Natural rubber consists of long polymer chains, which is mixed with resin to provide an extremely flexible adhesive which aids in high strength adhesion. In addition, natural rubber stays flexible in low temperature as opposed to its counterparts. As a result, the demand for the natural rubber carton sealing tapes is likely to witness strong growth.
Asia Pacific accounted for the largest volume share in 2015 and is expected to continue its domination over the forecast period. Availability of a large number of suppliers and buyers in the China and India is expected to be the key aspect for high demand in the region. Growing transportation and import-export activities likely have a positive impact on the market.
North America is expected to be the second largest market in 2016. The growing demand in the packaging applications coupled with the ability of the new technologies to print intricate artwork is expected to be the key reasons for the demand growth in the region. U.S. is expected to account for the highest revenue share owing to the use in transportation & logistic application.
Middle East & African market is expected to witness substantial growth with high demand for polypropylene printed tapes as it offers high resistance to moisture and heat. In addition, the growing utilization of the tapes in food & beverage transportation is expected to have a positive impact on the growth over the next eight years.
The industry is fragmented and highly competitive with the presence of a large number of companies across the major economies. The companies attempt in acquiring new potential markets to gain regional share and profits. This provides the companies with diversified business portfolios which aids in increasing the overall revenue.
The companies strive to gain profits by providing specialized and personalized services. Major companies in the industry including 3M and Kilby are vertically integrated wherein they provide printing plate customization services to widen its consumer base and lower the cost of printing.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2017 - 2025
Volume in million sq. meters, revenue in USD million and CAGR from 2017 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
Revenue forecast, company share, competitive landscape, growth factors and trends
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Segments covered in the report
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global printed tape market on the basis of raw material, technology, ink, product, application and region:
Raw Material Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Technology Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Printing Ink Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Product Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Acrylic carton sealing tape
Hot melt carton sealing tape
Natural rubber carton sealing tape
Application Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Food & beverage
Transportation & logistics
Regional Outlook (Volume, Million Sq. Meters; Revenue, USD Million, 2014 - 2025)
Central & South America
Middle East & Africa
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