Sugar Substitutes Market Size To Reach $15.48 Billion By 2033

Sugar Substitutes Market Growth & Trends

The global sugar substitutes market size is expected to reach USD 15.48 billion by 2033, registering a CAGR of 7.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. Increasing awareness about fitness and inclination toward low-calorie foods and beverages, particularly in developing countries, is expected to propel market growth. In addition, constantly growing demand for products, such as immunity boosters and sugar-free goods, owing to rising awareness about improving general well-being, is expected to accelerate the upward trends for demand. Changed lifestyles of communities and societies across the world have impacted numerous things, including the habit of burning fewer calories than calories consumed every day. Moreover, eating has become one of the common activities as a response to unending mental stress.

Now, individuals are more concerned about their health than earlier, which often results in seeking low-calorie, low-sugar food items. Thus, these factors have fueled the product demand. Sugar substitutes, such as tagatose, aspartame saccharine, and sorbitol, are extensively used in the food & beverage, healthcare, and cosmetics industries. Increasing use of sugar substitutes in frozen foods, confectioneries, bakeries, and dairy products is expected to benefit the market. Growing awareness about health issues associated with sugar intake, such as diabetes and obesity, is driving the market growth. Furthermore, the industry is expected to benefit from fluctuating supply as well as prices of sugar. The market for low-calorie, plant-based, and naturally sweet ingredients has grown significantly in recent years, with highly refined stevia and monk fruit or luo han guo being high-intensity plant-based sweeteners certified by the FDA GRAS.

Furthermore, global demand for natural and clean-label food products is increasing as consumers increasingly become aware of the adverse effects of artificial ingredients. According to a report by Food & Health Survey, approximately 74% of U.S. consumers avoided sugar in their diets in 2020. In addition, the number of new product innovations emphasizing plant-based products to combat rising obesity is increasing significantly. Europe is anticipated to witness a rapid growth rate till 2030 owing to the presence of numerous businesses that produce sugar substitutes in the region, including Roquette Freres, Tate & Lyle, and E. I. DuPont De Nemours. The region is also seeing a rise in the use of sugar substitutes due to the rising number of diabetic patients. According to the World Health Organization (WHO), approximately 60 million people in the Europe region are diagnosed with diabetes. This constitutes 9.6% of women and 10.3% of men aged 25 years and over.

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Sugar Substitutes Market Report Highlights

• The high-intensity sweeteners market accounted for the largest revenue share of 71.2% in 2024. 

• The beverages segment accounted for the largest revenue share of 44.2% in 2024. The use of sugar substitutes in beverages is driven by the growing demand for low-calorie and sugar-free drinks among health-conscious consumers. 

• The North America sugar substitutes market accounted for a share of 33.7% in 2024.

Sugar Substitutes Market Segmentation

Grand View Research has segmented the global sugar substitutes market on the basis of type, application, and region:

Sugar Substitutes Type Outlook (Revenue, USD Million; Volume, Thousand Tons; 2021 - 2033)

• High Intensity Sweeteners

  • Natural

    • Stevia Extracts

    • Licorice Root Extracts

    • Monk Fruit Extracts

  • Artificial

    • Aspartame

    • Cyclamate

    • Saccharin

    • Sucralose

    • Others

• Low Intensity Sweeteners

  • Xylitol

  • Sorbitol

  • Maltitol

  • Mannitol

  • Trehalose

  • Isomaltulose

  • Others

• High Fructose Syrup

Sugar Substitutes Application Outlook (Revenue, USD Million; Volume, Thousand Tons; 2021 - 2033)

• Food

  • Bakery

  • Confectionery

  • Dairy

  • Others

• Beverages

  • Juices

  • Functional Drinks

  • Carbonated Drinks

  • Non-Dairy

  • Milk and Dairy

  • Others

• Health & Personal Care

Sugar Substitutes Regional Outlook (Revenue, USD Million; Volume, Thousand Tons, 2021 - 2033)

• North America

  • U.S.

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Indonesia

  • Australia

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • Turkey

  • South Africa

List of Key Players of Sugar Substitutes Market

• Tate & Lyle

• Cargill, Incorporated

• Archer Daniels Midland Company (ADM)

• Ingredion Incorporated

• Roquette Freres

• Ajinomoto Co.

• JK Sucralose Inc.

• The NutraSweet Company

• GLG Life Tech Corp.

• Nutrinova