Market revenue in 2022 | USD 14,985.7 million |
Market revenue in 2030 | USD 30,020.2 million |
Growth rate | 9.1% (CAGR from 2022 to 2030) |
Largest segment | Mass athleisure |
Fastest growing segment | Premium Athleisure |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Mass Athleisure, Premium Athleisure |
Key market players worldwide | Hanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact |
Mass athleisure was the largest segment with a revenue share of 64.46% in 2024. Horizon Databook has segmented the Germany athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.
The growing millennial and Gen Z population in the country is expected to generate a noteworthy demand for athleisure and fashionable apparel. According to global reports 2020, Germany accounted for more than 55% of the millennial population and this percentage is expected grow over the forecast period, presenting the athleisure market with numerous growth opportunities.
Additionally, many brands are catering to the current demand for comfortable and athleisure apparel in the country. Brands such as Morotai, Casall, Dresp are young brands which are penetrating in German market in athleisure category and offer products such as leggings, yoga apparel tops, shirts, shorts, capris and more.
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