Germany Athleisure Market Size & Outlook, 2024-2030
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Germany athleisure market highlights
- The Germany athleisure market generated a revenue of USD 14,985.7 million in 2022 and is expected to reach USD 30,020.2 million by 2030.
- The Germany market is expected to grow at a CAGR of 9.1% from 2023 to 2030.
- In terms of segment, mass athleisure was the largest revenue generating type in 2022.
- Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.
Athleisure market data book summary
| Market revenue in 2022 | USD 14,985.7 million |
| Market revenue in 2030 | USD 30,020.2 million |
| Growth rate | 9.1% (CAGR from 2022 to 2030) |
| Largest segment | Mass athleisure |
| Fastest growing segment | Premium Athleisure |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Mass Athleisure, Premium Athleisure |
| Key market players worldwide | Hanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact |
Other key industry trends
- In terms of revenue, Germany accounted for 4.5% of the global athleisure market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK athleisure market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 30,020.2 million by 2030.
Mass athleisure was the largest segment with a revenue share of 64.46% in 2024. Horizon Databook has segmented the Germany athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.
The growing millennial and Gen Z population in the country is expected to generate a noteworthy demand for athleisure and fashionable apparel. According to global reports 2020, Germany accounted for more than 55% of the millennial population and this percentage is expected grow over the forecast period, presenting the athleisure market with numerous growth opportunities.
Additionally, many brands are catering to the current demand for comfortable and athleisure apparel in the country. Brands such as Morotai, Casall, Dresp are young brands which are penetrating in German market in athleisure category and offer products such as leggings, yoga apparel tops, shirts, shorts, capris and more.
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Athleisure Market Scope
Athleisure Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Pact | View profile | 11-50 | Boulder, Colorado, United States, North America | http://wearpact.com |
| Patagonia | View profile | 5001-10000 | Ventura, California, United States, North America | http://patagonia.com |
| Eileen Fisher | View profile | 5001-10000 | Irvington, New York, United States, North America | http://www.eileenfisher.com/ |
| Outerknown | View profile | 51-100 | Culver City, California, United States, North America | https://www.outerknown.com/ |
| PANGAIA | View profile | 101-250 | London, England, United Kingdom, Europe | https://thepangaia.com |
| Vuori | View profile | 1001-5000 | Encinitas, California, United States, North America | https://www.vuoriclothing.com/ |
| Lululemon Athletica Inc | View profile | 38000 | 1818 Cornwall Avenue, Vancouver, BC, Canada, V6J 1C7 | https://www.lululemon.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Adidas AG | View profile | 59030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | https://www.adidas-group.com |
| Under Armour Inc Class A | View profile | 14800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | https://www.underarmour.com |
Germany athleisure market size, by distribution channel, 2018-2030 (US$M)
Germany Athleisure Market Outlook Share, 2024 & 2030 (US$M)
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