U.S. Athleisure Market Size & Outlook, 2024-2030

The athleisure market in the United States is expected to reach a projected revenue of US$ 176,520.2 million by 2030. A compound annual growth rate of 8.6% is expected of the United States athleisure market from 2025 to 2030.
Revenue, 2024 (US$M)
$108,099.3
Forecast, 2030 (US$M)
$176,520.2
CAGR, 2025 - 2030
8.6%
Report Coverage
U.S.

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U.S. athleisure market, 2018-2030 (US$M)

U.S. athleisure market, 2018-2030 (US$M)

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U.S. athleisure market highlights

  • The U.S. athleisure market generated a revenue of USD 93,494.7 million in 2022 and is expected to reach USD 176,520.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 8.3% from 2023 to 2030.
  • In terms of segment, mass athleisure was the largest revenue generating type in 2022.
  • Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.


Athleisure market data book summary

Market revenue in 2022USD 93,494.7 million
Market revenue in 2030USD 176,520.2 million
Growth rate8.3% (CAGR from 2022 to 2030)
Largest segmentMass athleisure
Fastest growing segmentPremium Athleisure
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass Athleisure, Premium Athleisure
Key market players worldwideHanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact


Other key industry trends

  • In terms of revenue, U.S. accounted for 28.2% of the global athleisure market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. athleisure market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 176,520.2 million by 2030.

Mass athleisure was the largest segment with a revenue share of 63.56% in 2024. Horizon Databook has segmented the U.S. athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.


As is the case with other North American markets, the U.S. athleisure market continues to benefit from the rising popularity of comfort wear apparel. In this respect, numerous athleisure designers and manufacturers are stepping up their efforts to include athleisure wear and brands are moving towards designing comfort and stylish apparel.

For instance, in September 2022, Nike Inc. introduced sustainable apparel technology Nike Forward, a whole new fabric aimed to reduce the carbon footprint. The apparel is made without zippers or extra trims to make it easier to recycle.

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Athleisure Market Companies

Name Profile # Employees HQ Website
Pact View profile 11-50 Boulder, Colorado, United States, North America http://wearpact.com
Patagonia View profile 5001-10000 Ventura, California, United States, North America http://patagonia.com
Eileen Fisher View profile 5001-10000 Irvington, New York, United States, North America http://www.eileenfisher.com/
Outerknown View profile 51-100 Culver City, California, United States, North America https://www.outerknown.com/
PANGAIA View profile 101-250 London, England, United Kingdom, Europe https://thepangaia.com
Vuori View profile 1001-5000 Encinitas, California, United States, North America https://www.vuoriclothing.com/
Lululemon Athletica Inc View profile 38000 1818 Cornwall Avenue, Vancouver, BC, Canada, V6J 1C7 https://www.lululemon.com
Hanesbrands Inc View profile 48000 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 https://www.hanes.com
Adidas AG View profile 59030 Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 https://www.adidas-group.com
Under Armour Inc Class A View profile 14800 1020 Hull Street, Baltimore, MD, United States, 21230 https://www.underarmour.com

U.S. athleisure market size, by yoga apparel, 2018-2030 (US$M)

U.S. Athleisure Market Outlook Share, 2024 & 2030 (US$M)

U.S. athleisure market size, by yoga apparel, 2018-2030 (US$M)

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