U.S. Athleisure Market Size & Outlook, 2024-2030
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U.S. athleisure market highlights
- The U.S. athleisure market generated a revenue of USD 93,494.7 million in 2022 and is expected to reach USD 176,520.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8.3% from 2023 to 2030.
- In terms of segment, mass athleisure was the largest revenue generating type in 2022.
- Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.
Athleisure market data book summary
| Market revenue in 2022 | USD 93,494.7 million |
| Market revenue in 2030 | USD 176,520.2 million |
| Growth rate | 8.3% (CAGR from 2022 to 2030) |
| Largest segment | Mass athleisure |
| Fastest growing segment | Premium Athleisure |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Mass Athleisure, Premium Athleisure |
| Key market players worldwide | Hanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact |
Other key industry trends
- In terms of revenue, U.S. accounted for 28.2% of the global athleisure market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. athleisure market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 176,520.2 million by 2030.
Mass athleisure was the largest segment with a revenue share of 63.56% in 2024. Horizon Databook has segmented the U.S. athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.
As is the case with other North American markets, the U.S. athleisure market continues to benefit from the rising popularity of comfort wear apparel. In this respect, numerous athleisure designers and manufacturers are stepping up their efforts to include athleisure wear and brands are moving towards designing comfort and stylish apparel.
For instance, in September 2022, Nike Inc. introduced sustainable apparel technology Nike Forward, a whole new fabric aimed to reduce the carbon footprint. The apparel is made without zippers or extra trims to make it easier to recycle.
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Athleisure Market Scope
Athleisure Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Pact | View profile | 11-50 | Boulder, Colorado, United States, North America | http://wearpact.com |
| Patagonia | View profile | 5001-10000 | Ventura, California, United States, North America | http://patagonia.com |
| Eileen Fisher | View profile | 5001-10000 | Irvington, New York, United States, North America | http://www.eileenfisher.com/ |
| Outerknown | View profile | 51-100 | Culver City, California, United States, North America | https://www.outerknown.com/ |
| PANGAIA | View profile | 101-250 | London, England, United Kingdom, Europe | https://thepangaia.com |
| Vuori | View profile | 1001-5000 | Encinitas, California, United States, North America | https://www.vuoriclothing.com/ |
| Lululemon Athletica Inc | View profile | 38000 | 1818 Cornwall Avenue, Vancouver, BC, Canada, V6J 1C7 | https://www.lululemon.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Adidas AG | View profile | 59030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | https://www.adidas-group.com |
| Under Armour Inc Class A | View profile | 14800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | https://www.underarmour.com |
U.S. athleisure market size, by yoga apparel, 2018-2030 (US$M)
U.S. Athleisure Market Outlook Share, 2024 & 2030 (US$M)
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