Japan Athleisure Market Size & Outlook, 2024-2030

The athleisure market in Japan is expected to reach a projected revenue of US$ 26,246.2 million by 2030. A compound annual growth rate of 11.5% is expected of Japan athleisure market from 2025 to 2030.
Revenue, 2024 (US$M)
$13,760.2
Forecast, 2030 (US$M)
$26,246.2
CAGR, 2025 - 2030
11.5%
Report Coverage
Japan

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Japan athleisure market, 2018-2030 (US$M)

Japan athleisure market, 2018-2030 (US$M)

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Japan athleisure market highlights

  • The Japan athleisure market generated a revenue of USD 11,297.5 million in 2022 and is expected to reach USD 26,246.2 million by 2030.
  • The Japan market is expected to grow at a CAGR of 11.1% from 2023 to 2030.
  • In terms of segment, mass athleisure was the largest revenue generating type in 2022.
  • Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.


Athleisure market data book summary

Market revenue in 2022USD 11,297.5 million
Market revenue in 2030USD 26,246.2 million
Growth rate11.1% (CAGR from 2022 to 2030)
Largest segmentMass athleisure
Fastest growing segmentPremium Athleisure
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass Athleisure, Premium Athleisure
Key market players worldwideHanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact


Other key industry trends

  • In terms of revenue, Japan accounted for 3.4% of the global athleisure market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China athleisure market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 26,246.2 million by 2030.

Mass athleisure was the largest segment with a revenue share of 67.64% in 2024. Horizon Databook has segmented the Japan athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.


The athleisure wear market in Japan is characterized by the presence of few manufacturers, with local players dominating the market and offering athleisure products made from good quality fabrics such as recycled nylon and organic cotton. Thus, large product availability with greater options provided by small players is expected to boost the market over the forecast period.

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Japan athleisure market size, by type, 2018-2030 (US$M)

Japan Athleisure Market Outlook Share, 2024 & 2030 (US$M)

Japan athleisure market size, by type, 2018-2030 (US$M)

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