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Europe Beer Tourism Market Size & Outlook, 2025-2030

The beer tourism market in Europe is expected to reach a projected revenue of US$ 9,048.0 million by 2030. A compound annual growth rate of 12.7% is expected of Europe beer tourism market from 2025 to 2030.

  • Consumer Services
    • Travel, Tourism & Hospitality
      • Beer Tourism Market Outlook
Revenue, 2024 (US$M)
$4,486.1
Forecast, 2030 (US$M)
$9,048.0
CAGR, 2025 - 2030
12.7%
Report Coverage
Europe
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Europe beer tourism market highlights

  • The Europe beer tourism market generated a revenue of USD 4,486.1 million in 2024.
  • The market is expected to grow at a CAGR of 12.7% from 2025 to 2030.
  • In terms of segment, brewery tours was the largest revenue generating activity type in 2024.
  • Beer Festivals is the most lucrative activity type segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 4,486.1 million
Market revenue in 2030USD 9,048.0 million
Growth rate12.7% (CAGR from 2025 to 2030)
Largest segmentBrewery tours
Fastest growing segmentBeer Festivals
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrewery Tours, Beer Festivals, Beer Tastings & Pairings
Key market players worldwideG Adventures, Bon Voyage, City Brew Tours, Intrepid Travel, Brews Cruise

Other key industry trends

  • In terms of revenue, Europe region accounted for 38.6% of the global beer tourism market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 9,048.0 million by 2030.

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Publish Date: Jan 16, 2025

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Beer Tourism Market Companies

NameProfile# EmployeesHQWebsite
G AdventuresView profile 1001-5000Toronto, Ontario, Canada, North Americawww.gadventures.com
Intrepid TravelView profile 1001-5000Melbourne, Victoria, Australia, Oceaniawww.intrepidtravel.com
Bon VoyageView profile 11-50Huairou, Beijing, China, Asiawww.bowangzhi.com
City Brew ToursView profile 101-250Chestnut Hill, Massachusetts, United States, North Americacitybrewtours.com
Brews CruiseView profile 1-10Portland, Maine, United States, North Americawww.brewscruise.com

Europe Beer Tourism Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Beer Tourism Market Outlook will help companies and investors design strategic landscapes.


Brewery Tours was the largest segment with a revenue share of 56.3% in 2024.

Horizon Databook has segmented the Europe beer tourism market based on brewery tours, beer festivals, beer tastings & pairings covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe Beer Tourism Market Activity Type Outlook (Revenue, USD Million , 2018-2030)
    • Brewery Tours
    • Beer Festivals
    • Beer Tastings & Pairings
    • Others
  • Europe Beer Tourism Market Tourist Type Outlook (Revenue, USD Million , 2018-2030)
    • Domestic
    • International
  • Europe Beer Tourism Market End Use Outlook (Revenue, USD Million , 2018-2030)
    • Men
    • Women

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Beer Tourism Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Beer Tourism Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Europe Beer Tourism Market, 2018-2030 (US$M)

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Europe beer tourism market statistics, by activity type, 2018-2030 (US$M)

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Europe beer tourism market statistics, by country, 2018-2030 (USD Million)

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