Europe Beer Tourism Market Size & Outlook, 2024-2030

The beer tourism market in Europe is expected to reach a projected revenue of US$ 9,048.0 million by 2030. A compound annual growth rate of 12.7% is expected of Europe beer tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,486.1
Forecast, 2030 (US$M)
$9,048.0
CAGR, 2025 - 2030
12.7%
Report Coverage
Europe

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Europe beer tourism market, 2018-2030 (US$M)

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Europe beer tourism market highlights

  • The Europe beer tourism market generated a revenue of USD 4,486.1 million in 2024.
  • The market is expected to grow at a CAGR of 12.7% from 2025 to 2030.
  • In terms of segment, brewery tours was the largest revenue generating activity type in 2024.
  • Beer Festivals is the most lucrative activity type segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 4,486.1 million
Market revenue in 2030USD 9,048.0 million
Growth rate12.7% (CAGR from 2025 to 2030)
Largest segmentBrewery tours
Fastest growing segmentBeer Festivals
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrewery Tours, Beer Festivals, Beer Tastings & Pairings
Key market players worldwideG Adventures, Bon Voyage, City Brew Tours, Intrepid Travel, Brews Cruise

Other key industry trends

  • In terms of revenue, Europe region accounted for 38.6% of the global beer tourism market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 9,048.0 million by 2030.

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Beer Tourism Market Companies

Name Profile # Employees HQ Website
Brews Cruise View profile 1-10 Portland, Maine, United States, North America https://www.brewscruise.com
City Brew Tours View profile 101-250 Chestnut Hill, Massachusetts, United States, North America https://citybrewtours.com
Bon Voyage View profile 11-50 Huairou, Beijing, China, Asia http://www.bowangzhi.com
Intrepid Travel View profile 1001-5000 Melbourne, Victoria, Australia, Oceania https://www.intrepidtravel.com
G Adventures View profile 1001-5000 Toronto, Ontario, Canada, North America http://www.gadventures.com

Europe beer tourism market size, by country, 2018-2030 (US$M)

Europe Beer Tourism Market Outlook Share, 2024 & 2030 (US$M)

Europe beer tourism market size, by country, 2018-2030 (US$M)

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