Japan Beer Tourism Market Size & Outlook, 2024-2030
The beer tourism market in Japan is expected to reach a projected revenue of US$ 400.6 million by 2030. A compound annual growth rate of 12.2% is expected of Japan beer tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$203.1
Forecast, 2030 (US$M)
$400.6
CAGR, 2025 - 2030
12.2%
Report Coverage
Japan
Related Markets
Japan beer tourism market highlights
- The Japan beer tourism market generated a revenue of USD 203.1 million in 2024 and is expected to reach USD 400.6 million by 2030.
- The Japan market is expected to grow at a CAGR of 12.2% from 2025 to 2030.
- In terms of segment, brewery tours was the largest revenue generating activity type in 2024.
- Beer Festivals is the most lucrative activity type segment registering the fastest growth during the forecast period.
Beer tourism market data book summary
| Market revenue in 2024 | USD 203.1 million |
| Market revenue in 2030 | USD 400.6 million |
| Growth rate | 12.2% (CAGR from 2025 to 2030) |
| Largest segment | Brewery tours |
| Fastest growing segment | Beer Festivals |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Brewery Tours, Beer Festivals, Beer Tastings & Pairings |
| Key market players worldwide | G Adventures, Bon Voyage, City Brew Tours, Intrepid Travel, Brews Cruise |
Other key industry trends
- In terms of revenue, Japan accounted for 1.7% of the global beer tourism market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China beer tourism market is projected to lead the regional market in terms of revenue in 2030.
- Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 366.6 million by 2030.
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Beer Tourism Market Scope
Beer tourism market segmentation & scope
Beer Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Brews Cruise | View profile | 1-10 | Portland, Maine, United States, North America | https://www.brewscruise.com |
| City Brew Tours | View profile | 101-250 | Chestnut Hill, Massachusetts, United States, North America | https://citybrewtours.com |
| Bon Voyage | View profile | 11-50 | Huairou, Beijing, China, Asia | http://www.bowangzhi.com |
| Intrepid Travel | View profile | 1001-5000 | Melbourne, Victoria, Australia, Oceania | https://www.intrepidtravel.com |
| G Adventures | View profile | 1001-5000 | Toronto, Ontario, Canada, North America | http://www.gadventures.com |
Japan beer tourism market size, by activity type, 2018-2030 (US$M)
Japan Beer Tourism Market Outlook Share, 2024 & 2030 (US$M)
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