Mexico Beer Tourism Market Size & Outlook, 2024-2030

The beer tourism market in Mexico is expected to reach a projected revenue of US$ 620.5 million by 2030. A compound annual growth rate of 11.9% is expected of Mexico beer tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$320.7
Forecast, 2030 (US$M)
$620.5
CAGR, 2025 - 2030
11.9%
Report Coverage
Mexico

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Mexico beer tourism market, 2018-2030 (US$M)

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Mexico beer tourism market highlights

  • The Mexico beer tourism market generated a revenue of USD 320.7 million in 2024 and is expected to reach USD 620.5 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 11.9% from 2025 to 2030.
  • In terms of segment, brewery tours was the largest revenue generating activity type in 2024.
  • Beer Festivals is the most lucrative activity type segment registering the fastest growth during the forecast period.


Beer tourism market data book summary

Market revenue in 2024USD 320.7 million
Market revenue in 2030USD 620.5 million
Growth rate11.9% (CAGR from 2025 to 2030)
Largest segmentBrewery tours
Fastest growing segmentBeer Festivals
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrewery Tours, Beer Festivals, Beer Tastings & Pairings
Key market players worldwideG Adventures, Bon Voyage, City Brew Tours, Intrepid Travel, Brews Cruise


Other key industry trends

  • In terms of revenue, Mexico accounted for 2.8% of the global beer tourism market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. beer tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 620.5 million by 2030.

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Beer Tourism Market Companies

Name Profile # Employees HQ Website
Brews Cruise View profile 1-10 Portland, Maine, United States, North America https://www.brewscruise.com
City Brew Tours View profile 101-250 Chestnut Hill, Massachusetts, United States, North America https://citybrewtours.com
Bon Voyage View profile 11-50 Huairou, Beijing, China, Asia http://www.bowangzhi.com
Intrepid Travel View profile 1001-5000 Melbourne, Victoria, Australia, Oceania https://www.intrepidtravel.com
G Adventures View profile 1001-5000 Toronto, Ontario, Canada, North America http://www.gadventures.com

Mexico beer tourism market size, by activity type, 2018-2030 (US$M)

Mexico Beer Tourism Market Outlook Share, 2024 & 2030 (US$M)

Mexico beer tourism market size, by activity type, 2018-2030 (US$M)

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