Europe Digital Out-of-home Advertising Market Size & Outlook
The digital out-of-home advertising market in Europe is expected to reach a projected revenue of US$ 9,924.4 million by 2030. A compound annual growth rate of 11% is expected of Europe digital out-of-home advertising market from 2025 to 2030.
Revenue, 2024 (US$M)
$5,166.7
Forecast, 2030 (US$M)
$9,924.4
CAGR, 2025 - 2030
11%
Report Coverage
Europe
Related Markets
Europe digital out-of-home advertising market highlights
- The Europe digital out-of-home advertising market generated a revenue of USD 5,166.7 million in 2024.
- The market is expected to grow at a CAGR of 11% from 2025 to 2030.
- In terms of segment, billboards was the largest revenue generating format in 2024.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 5,166.7 million |
| Market revenue in 2030 | USD 9,924.4 million |
| Growth rate | 11% (CAGR from 2025 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.9% of the global digital out-of-home advertising market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,695.3 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Digital Out-of-home Advertising Market Scope
Digital out-of-home advertising market segmentation & scope
Others
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Daktronics Inc | View profile | - | - | - |
| Focus Media | View profile | 5001-10000 | Shanghai, Shanghai, China, Asia | http://www.focusmedia.cn/ |
| Stroeer SE & Co KGaA | View profile | 11504 | Stroer-Allee 1, Cologne, NW, Germany, 50999 | https://www.stroeer.com |
| Lamar Advertising Co Class A | View profile | 3550 | 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 | https://www.lamar.com |
| Outfront Media Inc | View profile | 2375 | 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 | https://www.outfrontmedia.com |
| Clear Channel Outdoor Holdings Inc Ordinary Shares | View profile | 3900 | 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 | https://www.clearchanneloutdoor.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
Europe digital out-of-home advertising market size, by country, 2018-2030 (US$M)
Europe Digital Out-of-home Advertising Market Outlook Share, 2024 & 2030 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
