South Africa Digital Out-Of-Home Advertising Market Size & Outlook
The digital out-of-home advertising market in South Africa is expected to reach a projected revenue of US$ 281.4 million by 2030. A compound annual growth rate of 6.8% is expected of South Africa digital out-of-home advertising market from 2025 to 2030.
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Revenue, 2024 (US$M)
$184.5
Forecast, 2030 (US$M)
$281.4
CAGR, 2025 - 2030
6.8%
Report Coverage
South Africa
South Africa Digital Out-Of-Home Advertising Market, 2018-2030 (US$M)
Global Market
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South Africa digital out-of-home advertising market highlights
- The South Africa digital out-of-home advertising market generated a revenue of USD 184.5 million in 2024 and is expected to reach USD 281.4 million by 2030.
- The South Africa market is expected to grow at a CAGR of 6.8% from 2025 to 2030.
- In terms of segment, billboards was the largest revenue generating format in 2024.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
Digital out-of-home advertising market data book summary
| Market revenue in 2024 | USD 184.5 million |
| Market revenue in 2030 | USD 281.4 million |
| Growth rate | 6.8% (CAGR from 2025 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.9% of the global digital out-of-home advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa digital out-of-home advertising market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 126.7 million by 2030.
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Publish Date: Jan 20, 2025
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Digital Out-Of-Home Advertising Market Scope
Digital Out-of-home Advertising Market segmentation & scope
Others
Digital Out-Of-Home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| JCDecaux SE | View profile | 11,096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | www.jcdecaux.com |
| Clear Channel Outdoor Holdings Inc Ordinary Shares | View profile | 3,900 | 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 | www.clearchanneloutdoor.com |
| Outfront Media Inc | View profile | 2,375 | 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 | www.outfrontmedia.com |
| Lamar Advertising Co Class A | View profile | 3,550 | 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 | www.lamar.com |
| Stroeer SE & Co KGaA | View profile | 11,504 | Stroer-Allee 1, Cologne, NW, Germany, 50999 | www.stroeer.com |
| Focus Media | View profile | 5001-10000 | Shanghai, Shanghai, China, Asia | www.focusmedia.cn/ |
| Daktronics Inc | View profile | - | - | - |
South Africa Digital Out-of-home Advertising Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Digital Out-of-home Advertising Market Outlook will help companies and investors design strategic landscapes.
Billboards was the largest segment with a revenue share of 73.66% in 2024.
Horizon Databook has segmented the South Africa digital out-of-home advertising market based on billboards, street furniture, transit & transportation, place-based media covering the revenue growth of each sub-segment from 2018 to 2030.
- South Africa Digital Out-Of-Home Advertising Market Format Outlook (Revenue, USD Million , 2018-2030)
- Billboards
- Street Furniture
- Transit & Transportation
- Place-Based Media
- South Africa Digital Out-Of-Home Advertising Market Application Outlook (Revenue, USD Million , 2018-2030)
- Outdoor
- Indoor
- South Africa Digital Out-Of-Home Advertising Market Industry Vertical Outlook (Revenue, USD Million , 2018-2030)
- Automotive
- Financial Services
- Government
- Media & Entertainment
- Retail
- Real Estate
- Restaurants
- Others
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa Digital Out-of-home Advertising Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Africa Digital Out-of-home Advertising Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
South Africa Digital Out-Of-Home Advertising Market, 2018-2030 (US$M)
South Africa digital out-of-home advertising market statistics, by format, 2018-2030 (US$M)
