U.S. Digital Out-of-home Advertising Market Size & Outlook
The digital out-of-home advertising market in the United States is expected to reach a projected revenue of US$ 8,058.4 million by 2030. A compound annual growth rate of 9.1% is expected of the United States digital out-of-home advertising market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,666.4
Forecast, 2030 (US$M)
$8,058.4
CAGR, 2025 - 2030
9.1%
Report Coverage
U.S.
U.S. digital out-of-home advertising market, 2018-2030 (US$M)
Related Markets
U.S. digital out-of-home advertising market highlights
- The U.S. digital out-of-home advertising market generated a revenue of USD 4,666.4 million in 2024 and is expected to reach USD 8,058.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 9.1% from 2025 to 2030.
- In terms of segment, billboards was the largest revenue generating format in 2024.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
Digital out-of-home advertising market data book summary
| Market revenue in 2024 | USD 4,666.4 million |
| Market revenue in 2030 | USD 8,058.4 million |
| Growth rate | 9.1% (CAGR from 2025 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 22.5% of the global digital out-of-home advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. digital out-of-home advertising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 4,043.0 million by 2030.
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Digital Out-of-home Advertising Market Scope
Digital out-of-home advertising market segmentation & scope
Others
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. digital out-of-home advertising market size, by format, 2018-2030 (US$M)
U.S. Digital Out-of-home Advertising Market Outlook Share, 2024 & 2030 (US$M)
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