Europe Men'S Underwear Market Size & Outlook, 2026-2033
- Consumer Goods
- Clothing, Footwear & Accessories
- Men's Underwear Market Outlook
- Clothing, Footwear & Accessories
Global Market
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Europe men's underwear market highlights
- The Europe men's underwear market generated a revenue of USD 10,510.1 million in 2025.
- The market is expected to grow at a CAGR of 5.7% from 2026 to 2033.
- In terms of segment, cotton was the largest revenue generating fabric in 2025.
- Modal is the most lucrative fabric segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2026 to 2033.
Europe data book summary
| Market revenue in 2025 | USD 10,510.1 million |
| Market revenue in 2033 | USD 16,221.3 million |
| Growth rate | 5.7% (CAGR from 2026 to 2033) |
| Largest segment | Cotton |
| Fastest growing segment | Modal |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cotton, Polyester, Nylon, Modal |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.5% of the global men's underwear market in 2025.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 30,507.7 million by 2033.
In Europe, especially the U.K., France, the Netherlands, and Germany, many shops exist that specialize in men's undergarments. Away from the traditional wholesale model, digital native brands have been driving change in the region with a new kind of messaging, building strong online communities often centered on body positivity, inclusivity, and diversity.
In addition, rising importance of different materials in undergarments is a focal point among users to buy a softer, lighter, and better-feeling fabric against intimate parts of the male body. European men are found to take pride in their undergarments and are thus willing to spend a high price and invest time toward buying the same.
Boxer briefs witness the highest penetration among consumers since they provide ample room for the male genitals as compared to normal briefs. The Italian luxury brand Dolce & Gabbana offers a small line of briefs and boxer briefs made from high-quality cotton.
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Publish Date: Jun 17, 2026
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Levi Strauss & Co Class A | View profile | 19,100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | www.levistrauss.com |
| PVH Corp | View profile | 29,000 | 285 Madison Avenue, New York, NY, United States, 10017 | www.pvh.com |
| Ralph Lauren Corp Class A | View profile | 23,400 | 650 Madison Avenue, New York, NY, United States, 10022 | www.ralphlauren.com |
| Hanesbrands Inc | View profile | 48,000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | www.hanes.com |
| Berkshire Hathaway Inc Class A | View profile | 396,500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | www.berkshirehathaway.com |
| American Eagle Outfitters Inc | View profile | 43,100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | www.aeo-inc.com |
| Hugo Boss AG | View profile | 18,738 | Dieselstrasse 12, Metzingen, Germany, 72555 | www.hugoboss.com |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | www.jockey.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | www.nakedbrands.com/ |
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | perryellis.com |
Europe Men's Underwear Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Men's Underwear Market Outlook will help companies and investors design strategic landscapes.
Cotton was the largest segment with a revenue share of 68.63% in 2025.
Horizon Databook has segmented the Europe men's underwear market based on cotton, polyester, nylon, modal covering the revenue growth of each sub-segment from 2021 to 2033.
In Europe, especially the U.K., France, the Netherlands, and Germany, many shops exist that specialize in men's undergarments. Away from the traditional wholesale model, digital native brands have been driving change in the region with a new kind of messaging, building strong online communities often centered on body positivity, inclusivity, and diversity.
In addition, rising importance of different materials in undergarments is a focal point among users to buy a softer, lighter, and better-feeling fabric against intimate parts of the male body. European men are found to take pride in their undergarments and are thus willing to spend a high price and invest time toward buying the same.
Boxer briefs witness the highest penetration among consumers since they provide ample room for the male genitals as compared to normal briefs. The Italian luxury brand Dolce & Gabbana offers a small line of briefs and boxer briefs made from high-quality cotton.
- Europe Men'S Underwear Market Fabric Outlook (Revenue, USD Million , 2021-2033)
- Cotton
- Polyester
- Nylon
- Others
- Modal
- Europe Men'S Underwear Market Type Outlook (Revenue, USD Million , 2021-2033)
- Boxer Brief
- Trunks
- Others
- Briefs
- Boxers
- Europe Men'S Underwear Market Price Outlook (Revenue, USD Million , 2021-2033)
- < USD 10
- 10 to Less than 20 USD
- 20 to 30 USD
- >USD 30
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Men's Underwear Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Men's Underwear Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Europe Men'S Underwear Market, 2021-2033 (US$M)
Europe men's underwear market statistics, by fabric, 2021-2033 (US$M)
